Principal Integrated Marketer

Homeward

6d•Remote

About The Position

Homeward is seeking a Principal Integrated Marketer to build trust and confidence with real estate agents. This is a player-coach role where you will set the strategy and execute it, with the potential to shift the ratio as the marketing playbook and team are built out. The role involves driving demand generation, establishing a trusted presence across agent channels, building a content engine, refining messaging, supporting sales with collateral, experimenting with growth strategies, and leveraging resources to build a growth marketing team. The ideal candidate will balance strategic thinking with hands-on execution, create clarity in ambiguous environments, operate with an ownership mindset, demonstrate exceptional judgment, and make data-driven decisions. Collaboration with executive leadership, Sales, and Product Management is key.

Requirements

7+ years of experience in Marketing.
A well-rounded marketing generalist with experience driving integrated marketing plans across a breadth of channels (content, organic and paid social, influencer/community networks, email, event marketing, PR).
Startup experience and a scrappy mindset are a must.
Self-starter mindset, willing and able to do individual contributor work as well as manage internal/external marketing resources.
High creative and editorial standards.
Excellent communication, organizational, and project management skills.
Data-driven and excellent at defining, setting, and reporting on full-funnel KPIs.
Desire to deeply understand real estate agents and how to get them to trust and understand Homeward enough to try a complex financial product.

Nice To Haves

Experience in real estate or financial products is a plus.

Responsibilities

Partner with the executive team to translate business priorities into a clear marketing strategy.
Drive demand generation and integrated marketing efforts across the company, executing the strategy, defining KPIs, and reporting on results.
Establish a trusted presence across channels where agents are gathering (organic and paid social media, brokerage networks, industry events, etc.).
Build and manage a content engine across multiple formats (editorial, video, visual) and asset types (thought leadership, testimonials, educational webinars).
Lead corporate and product messaging refinement for clear and consistent communication across all channels.
Support the Sales and Business Development teams with product collateral.
Experiment with new growth marketing strategies.
Leverage employees, contractors, and tools to build out a small but effective growth marketing team, including hiring an experienced marketing team for leverage.

Benefits

Competitive base salary.
Annual performance bonus eligibility.
Meaningful equity grant – stock options with real upside potential.
Comprehensive medical, dental, vision, and life insurance coverage – with company contributions towards premiums.
20 days of paid vacation.
5 sick days.
12 company holidays.
2 floating holidays.
Generous paid parental leave of up to 13 weeks.
401(k) with employer contribution match.
Remote-first work environment.