Performance Growth Marketer

SXSW•Austin, TX

5d•Onsite

About The Position

SXSW is seeking a driven, detail-oriented, performance-focused growth marketer focused on full-funnel campaign strategy and execution across paid advertising for SXSW and SXSW EDU. This role will collaborate closely to strategize, build, and optimize campaigns across multiple paid advertising channels, including campaign analysis and reporting. The ideal candidate is detail-oriented, self-motivated, and able to manage multiple priorities in a fast-paced environment. This is a high-impact role on a fast-moving marketing team.

Requirements

3–5+ years of experience in performance marketing, growth marketing, paid media, or related
Understanding of full-funnel marketing strategy, customer journeys, conversion optimization, and demand generation
Demonstrated success in campaign development, management, and optimization across various paid marketing platforms
Experience with campaign measurement, attribution, tracking, and reporting
Strong analytical skills and ability to turn data into clear insights and data-informed decisions about channel investment and allocation
Excellent communication skills, with the ability to translate complex performance data into clear, compelling recommendations for both marketing and non-marketing audiences
A test-and-learn mindset with a genuine curiosity about what drives audience behavior and conversion
Experience with HubSpot or other equivalent CRM and 3rd-party reporting tools
Ability to multitask, be agile, and adapt to evolving deadlines and priorities
Strong organizational and project management skills with exceptional attention to detail
Ability to manage multiple projects and deadlines in a fast-paced environment
Proactive, self-motivated team player with strong prioritization and follow-through skills

Nice To Haves

Knowledge and passion for innovation, tech, film, TV, music, and education industries are a plus
Passion for SXSW’s mission and a desire to grow our global audience.

Responsibilities

Develop and execute digital paid acquisition campaigns across digital ad platforms such as Meta, LinkedIn, Google, TikTok, and CTV
Focus on campaign planning, audience strategy, budget allocation, pacing, optimization, performance, and reporting
Create segmentation strategies and personalized journeys to drive acquisition and re-engagement
Build full-funnel campaigns designed to move audiences from awareness and consideration through conversion
Partner with creative and copy teams to ideate, develop, and test performance-focused messaging and assets
Upload, schedule, and QA campaign assets across channels
Monitor campaign performance and proactively identify opportunities to improve efficiency, conversion rates, and return on investment
Support regular performance reports and communicate insights, trends, and recommendations to marketing leadership and cross-functional stakeholders
Collaborate on new tests and ideas to further our paid advertising efforts
Stay current on evolving digital advertising platforms, audience trends, measurement practices, and emerging opportunities
Supports the on-site execution of conference and festival marketing for SXSW & SXSW EDU and generally supports the overall production of both events through various marketing operations.