Principal Designer

Urban Ridge Supplies • New York, NY

1d

About The Position

Avantos AI is building an AI-native operating system for financial services that consolidates fragmented data, automates complex processes, and supports client onboarding, advice, and servicing workflows. The Principal Designer is a senior individual contributor and craft anchor, not a people manager. This role owns the Avantos design system end-to-end and leads design for the Agent Portal, the product’s most-trafficked surface. The designer will set and scale the craft bar through shared patterns, systems, and design tenets while helping shape how design works as the company and its capabilities evolve. The role also involves developing other designers through critique and mentorship and representing design in cross-functional product and client conversations.

Requirements

• At least 8 years of product design experience and craft leadership that has raised the bar beyond individual projects.
• Deep expertise in product design fundamentals, including interaction design, information architecture, visual craft, and systems thinking.
• A track record of authoring design systems, tenets, or patterns adopted and developed by other designers.
• Mastery of Figma and the judgment to evolve a design system as a living set of patterns.
• Fluency in prototyping in suitable mediums, increasingly including code and AI rather than only design tools.
• Genuine curiosity about how AI is changing design, software, and team workflows.
• Comfort operating as a senior individual contributor and craft anchor without a manager title or direct reports.
• Fluency in B2B SaaS or fintech complexity.

Nice To Haves

• Financial services experience.
• Experience designing AI-native or agentic products, including making probabilistic, non-deterministic output feel trustworthy and legible.
• A track record of building personal AI tooling to work faster or raise the quality bar.
• Familiarity with thinkers such as Bret Victor, Lou Downe, or Bob Baxley, and a point of view on how craft and systems intersect.
• Experience as one of the first senior individual-contributor design hires at a Series A or B company.

Responsibilities

• Own the Avantos design system end-to-end, including its component library, design tokens, pattern language, and contribution rubric.
• Set craft direction across the design team through the system, ensuring quality is reflected in shared patterns and tenets.
• Lead design on the Agent Portal, where the design system is first deployed and tested in product work.
• Author and evolve design tenets in partnership with the Head of Design.
• Develop other designers through critique, mentorship, and modeling rationale-driven thinking.
• Represent design in cross-functional product and client conversations requiring senior craft judgment.

Benefits

• Competitive compensation and meaningful equity.
• Opportunity to shape the design foundation of a greenfield AI platform, including its system, craft bar, and design practices.
• Opportunity to bring service design thinking to scale across major financial institutions.
• A culture built for craft, focus, deep work, and ownership, where design shapes the product.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed