Principal Designer

Urban Ridge Supplies • New York, NY

2d

About The Position

Avantos AI is hiring a Principal Designer to own its design system end-to-end and lead design for the Agent Portal, the platform’s most-trafficked product surface. This is a senior individual-contributor craft role, not a people-management position. The Principal Designer will establish and scale design quality through shared patterns, system components, design tenets, and craft direction, while helping shape how design operates as the company and product evolve.

Requirements

• 8+ years of product design experience, with craft leadership that has raised the bar beyond individual projects.
• Deep expertise in interaction design, information architecture, visual craft, and systems thinking.
• A track record of authoring design systems, tenets, or patterns that other designers adopted and built on.
• Mastery of Figma and the judgment to evolve a design system as a living set of patterns.
• Fluency prototyping in appropriate mediums, increasingly in code and with AI rather than only in a design tool.
• Genuine curiosity about how AI is changing design, software, and team workflows.
• Comfort operating as a senior individual contributor and craft anchor without a manager title or direct reports.
• Fluency in B2B SaaS or fintech complexity.

Nice To Haves

• Experience designing AI-native or agentic products, including making probabilistic, non-deterministic output feel trustworthy and legible.
• A track record of building personal AI tooling to work faster or raise the quality bar.
• Familiarity with thinkers such as Bret Victor, Lou Downe, or Bob Baxley, and a point of view on how craft and systems intersect.
• Experience as one of the first senior individual-contributor design hires at a Series A or B company.
• Financial services experience.

Responsibilities

• Own the Avantos design system end-to-end, including its component library, design tokens, pattern language, and contribution rubric.
• Set craft direction across the design team through the design system and shared tenets.
• Lead design for the Agent Portal, the company’s most-trafficked product surface.
• Author and evolve design tenets in partnership with the Head of Design.
• Develop other designers through critique, mentorship, and modeling rationale-driven thinking.
• Represent design in cross-functional product and client conversations requiring senior craft judgment.

Benefits

• Competitive compensation and meaningful equity.
• Opportunity to shape the design foundation of a greenfield AI platform, including the system, craft bar, and how design works at the company.
• Opportunity to bring service design thinking to scale and reshape how advice and servicing are delivered across major financial institutions.
• A culture built for craft, focus, deep work, and ownership, where design shapes the product.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed