Principal Demand Strategy Manager

F5 Networks•Seattle, WA

22h

About The Position

F5 is seeking a strategic, results-oriented Principal Demand Strategy Manager to join its North America Marketing team. The role leads demand generation strategy and execution for F5’s AI and AI Security portfolio, partnering with Integrated Marketing and cross-functional stakeholders to align audience strategy, messaging, and campaign priorities. The manager translates business objectives into scalable demand programs that create and accelerate pipeline, grow accounts, and drive revenue, while contributing to regional go-to-market strategy and customer engagement across the buyer journey. The position owns demand strategy and business outcomes, including audience-centric annual, quarterly, and campaign-level plans; success metrics and performance frameworks; and data-driven optimization. It coordinates marketing channels and stakeholder teams, connects content, nurture, ABM, sales outreach, and channel activities across customer journeys, and identifies opportunities to improve engagement and funnel conversion. The manager also develops budget and investment recommendations, monitors spend and forecasts, leads business reviews, and presents performance insights and recommendations to senior marketing and sales leaders. The role is suited to an experienced B2B technology marketer who can understand complex technical topics and turn them into compelling, measurable demand programs. F5 lists an annual base pay range of $148,700 to $223,100. Incentive compensation, bonus, restricted stock units, and benefits may also be offered.

Requirements

At least 8 years of experience in demand generation, integrated marketing, revenue marketing, go-to-market strategy, or related B2B technology marketing disciplines.
Strong understanding of demand generation, ABM, customer journeys, modern B2B buying behavior, and complex enterprise technology buying cycles.
Experience building marketing programs for AI, AI Security, cybersecurity, cloud, infrastructure, platform, or other emerging technology solutions.
Ability to quickly understand complex technical topics and translate them into audience-centric messaging, campaigns, and measurable demand outcomes.

Nice To Haves

Enterprise technology, cybersecurity, cloud, SaaS, or infrastructure industry experience.
Experience supporting regional or global demand generation programs.
Familiarity with account-based marketing and intent-driven demand strategies.
Experience presenting performance and business outcomes to executive leadership.

Responsibilities

Lead demand generation strategy for F5’s AI and AI Security portfolio, driving pipeline creation and acceleration, account expansion, cross-sell, upsell, and strategic growth.
Translate market opportunities, audience insights, messaging frameworks, and campaign priorities into executable demand plans and activation strategies.
Build annual, quarterly, and campaign-level marketing plans aligned to pipeline, revenue, adoption, and business growth targets.
Establish success metrics, measurement frameworks, and performance targets to evaluate programs and optimize investment decisions.
Use data-driven insights to refine strategy, improve pipeline contribution, and accelerate growth for F5’s AI and AI Security business.
Partner across Paid Media, Email Marketing, Virtual Experiences, Field Marketing, Partner Marketing, Corporate and Integrated Marketing, Sales Development, and Regional Sales to develop and execute coordinated demand strategies.
Orchestrate channel plans and investments into a cohesive, audience-centric strategy aligned to business priorities.
Align cross-functional teams on objectives, timelines, resource allocation, and performance targets, and drive accountability for integrated execution.
Partner with Integrated Marketing to activate target audiences, buying groups, and customer journeys.
Coordinate content, nurture programs, ABM motions, sales outreach, and channel activities to move prospects and customers through the funnel.
Identify engagement gaps, conversion barriers, and opportunities to improve performance; optimize programs using campaign, funnel, and account-level insights.
Develop budget recommendations and investment plans aligned to business priorities.
Monitor campaign performance, spend, and forecast attainment.
Lead business reviews focused on pipeline impact, ROI, conversion performance, and growth opportunities.
Present strategic recommendations and performance insights to senior marketing and sales leaders.