Principal Demand Generation Representative

Honeywell • Hillsborough Township, NJ

4h

About The Position

As a Principal Demand Generation Representative, you will play a pivotal role in driving Honeywell's demand generation efforts. You will lead the development and execution of comprehensive strategies to generate qualified leads and grow the pipeline. Using expertise in marketing automation, analytics, and strategic thinking, you will contribute to revenue growth and market leadership. The role includes collaborating across marketing, sales, and product teams, analyzing market and customer information, managing campaign measurement and reporting, and guiding the demand generation team.

Honeywell Technologies is a global, pure-play automation company that develops solutions for mission-critical challenges and serves the building, industrial, and process sectors. Its portfolio is supported by the Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. The company describes its workforce as more than 50,000 employees and its goal as helping lead the industrial sector's transition from automation to autonomy.

Requirements

• At least 6 years of experience in customer success or account management.
• A proven track record of driving lead generation and pipeline growth.
• Strong understanding of marketing automation, CRM tools, and analytics tools.
• Strong analytical and data-driven mindset, including the ability to derive insights and make data-backed decisions.
• Strong communication and collaboration skills.

Nice To Haves

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Master's degree in Marketing or Business Administration.
• Passion for customer success and satisfaction.
• Ability to work independently and as part of a team.
• Strong leadership and mentoring skills.
• Proactive and results-oriented mindset.
• Continuous learning and adaptability.

Responsibilities

• Lead the development and execution of comprehensive demand generation strategies to drive qualified leads and pipeline growth.
• Collaborate with marketing, sales, and product teams to align demand generation efforts with business objectives and product launches.
• Analyze market trends, customer insights, and the competitive landscape to identify opportunities and optimize demand generation campaigns.
• Use marketing automation and CRM tools to track and report on lead generation performance, ROI, and attribution.
• Provide strategic guidance and mentorship to the demand generation team, supporting continuous improvement and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed