Senior Principal Demand Generation - Expansion

ZoomInfo Technologies LLC•Waltham, MA

8d•$150,850 - $237,050•Hybrid

About The Position

ZoomInfo is looking for a Senior Principal, Demand Generation to lead the demand strategy for its existing business, targeting sales, operations, and marketing leaders. This role focuses on a value-driven approach, creating multi-channel integrated campaigns based on buyer interests rather than lead volume. It requires close collaboration with Sales, RevOps, content, product marketing, and website teams to align with business growth targets and develop a comprehensive demand plan for the R&G team.

Requirements

6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at a senior individual contributor or leadership level.
Direct accountability for a qualified pipeline or revenue number.
Experience running targeted account strategies and engaging buying groups through complex buying processes.
Experience marketing to sales and marketing leaders, and running demand in more than one market.
Strong command of pipeline metrics and attribution.
Fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
A commercial mindset, understanding how demand creation converts into pipeline and revenue.
AI curious, with experience testing AI for audience building, content, and campaign execution.

Responsibilities

Own the demand generation plan and pipeline number for existing business, setting strategy against sales, operations, and marketing personas, and carrying qualified pipeline and revenue targets.
Set the account strategy with R&G, finance, and RevOps, agreeing on priority accounts, buying groups, and segmentation, then building and executing a plan.
Direct demand creation across paid media, events, content, and partnerships, owning and ensuring consistent messaging.
Own the investment case, recommending demand budget allocation, defending it with data, and adjusting as needed based on performance.
Build and execute ABM across strategic accounts, working directly with the AM team to expand and accelerate pipeline.
Execute campaigns within the customer base to drive adoption of new product features and launches.