Prestige Beauty Advisor

Ulta Beauty, Inc.•Vienna, WV

2d•Onsite

About The Position

The Prestige Beauty Advisor (PBA) maximizes sales in the prestige category—including color cosmetics, skincare, and fragrance—by identifying guests’ individual needs and assisting them with selecting and purchasing prestige merchandise. The role follows company policies and procedures while maintaining store standards, including cleanliness and replenishment. It supports the Sales Manager through a focus on performance, people, and process. The position calls for a passion for beauty, exceptional guest service, and the ability to learn and communicate product knowledge. The PBA contributes to store sales, loyalty, shrink, and omnichannel goals, with particular emphasis on prestige and iconic brands. The role provides personalized service, performs makeup applications and skincare analyses, demonstrates products, books appointments, and supports services and in-store events. It also helps maintain merchandise presentation and testers, completes operational tasks and inventory activities, follows compliance and loss-prevention practices, and participates in ongoing training. The schedule is flexible and includes days, evenings, weekends, and holidays. The position may require attendance at corporate meetings and conferences, including overnight stays. Work involves frequent movement around the store and standing, bending, reaching, pulling, pushing, twisting, lifting or moving up to 10 pounds, and handling objects throughout the shift.

Requirements

Demonstrated passion and significant competency for prestige products, guest service, and selling.
Ability to build and maintain strong customer relationships.
Ability to work independently and as part of a team.
Strong communication skills.
Work a flexible schedule that includes days, evenings, weekends, and holidays.
Cosmetology, esthetician, or demonstrator’s license where required by state law.

Nice To Haves

High school diploma preferred.
One year of relevant work experience or an equivalent combination of education and relevant work experience preferred.

Responsibilities

Contribute to store goals for retail and service sales, guest loyalty (including credit), retail shrink, and omnichannel sales, focusing on prestige and iconic brands.
Provide exceptional, personalized guest service by greeting and engaging guests, recommending complementary products or services, and sharing current promotions, events, and services.
Handle sales, refunds, and exchanges courteously.
Perform makeup applications, skincare analyses, and product demonstrations for guests.
Book appointments and support services and in-store events that deliver a strong guest experience and meet sales goals.
Stay informed about industry trends, products, services, ingredients, and benefits during work time.
Maintain prompt and regular attendance.
Contribute to an inclusive environment and collaborate with store managers and associates to help grow the business.
Participate in ongoing training and product and category education.
Follow company policies, procedures, standards, and dress code.
Keep prestige and iconic brand work areas replenished, signed, and faced, and maintain testers according to hygiene standards.
Maintain store operational standards and cleanliness, including salesfloor, restrooms, cashwrap, backroom, break area, and makeover stations.
Participate in merchandise resets, planograms, marketing displays, physical inventory, and shipment processing using company technology and best practices.
Promote the guest loyalty program, including credit and the Ulta Beauty app.
Protect company assets by following loss-prevention best practices and providing exceptional guest service.
Complete other operational tasks as directed.
Attend corporate business meetings and conferences, including those requiring overnight stays.