Pre Salesman- Beer

L&F Distributors•Roswell, NM

About The Position

L&F Distributors seeks a Pre Salesman to achieve sales goals and distribution targets by servicing and developing assigned accounts. The role sells the company’s products in accordance with company guidelines and TABC requirements, supports customer satisfaction, and develops customer relationships through open communication and trust. The position also supervises drivers, assistant drivers, and merchandisers to help ensure customer satisfaction after product sales. The Pre Salesman schedules customer routes, identifies account needs, recommends solutions that help customers sell more product, and continuously builds product knowledge. The role merchandises accounts using displays and point-of-sale materials, maintains inventory and product freshness, reduces out-of-stocks, and accurately enters orders using handheld sales enablement software. It also audits point-of-sale materials, completes assigned training, and submits required sales and incentive reports accurately and on time. The work involves travel to retail and food service accounts, with possible exposure to noise, temperature fluctuations, crowded spaces, product samples, promotional materials, warehouse environments, moving equipment, and adverse weather. The role requires a valid state driver’s license with an acceptable driving record, a reliable personal vehicle for business travel, and the ability to pass a criminal background check and drug screen. Mileage reimbursement is provided. Applicants must be authorized to work in the USA for any employer. L&F Distributors provides equal employment opportunities without regard to the protected characteristics listed in its equal opportunity statement.

Requirements

At least one year of sales experience.
Solid knowledge and understanding of all brands and packages for sale.
Valid state driver’s license with an acceptable driving record.
Excellent organization and time management skills.
Reliable personal vehicle for business travel.
Must pass a criminal background check and drug screen.
Must be authorized to work in the USA for any employer.
Ability to walk, bend, reach, stand, and squat.
Ability to occasionally lift up to 40 pounds for product demonstrations or event setups.
Ability to travel, including extended periods of driving, and navigate retail and food service locations.

Nice To Haves

Certified Beverage Professional (CBP) certification.
Certified Sales Professional (CSP) certification.
Food or beverage safety certification, such as ServSafe.

Responsibilities

Sell all products in accordance with company guidelines and TABC requirements.
Supervise and manage drivers, assistant drivers, and merchandisers to support customer satisfaction after product sales.
Schedule routes to ensure customers are visited regularly.
Identify customer needs and priorities and implement solutions that help customers sell more product.
Develop and maintain effective customer relationships characterized by open communication and trust.
Continuously increase product knowledge to serve as an expert resource for customers.
Apply the concept of “the salesman you leave behind” to sell more product in each account.
Merchandise accounts effectively using displays and point-of-sale items.
Maintain adequate inventory and reduce or eliminate out-of-stocks at each customer account.
Enter order information accurately and promptly into handheld sales enablement software.
Monitor product freshness and ensure product rotation or removal according to company standards.
Audit point-of-sale materials to ensure brand representation meets company standards.
Complete assigned training, seminars, and classes.
Complete and submit sales, incentive, and other required reports accurately and on time.