Practice Liaison

The Eye Institute of West Florida•Tampa, FL

25d

About The Position

The Practice Liaison implements a coordinated referral partner marketing plan to originate, drive, and grow referrals to EyeCare Partners and its eye care services. The role focuses on increasing loyalty and preference for EyeCare Partners doctors among internal and external referral sources, accelerating growth for new provider practices, and maximizing multidisciplinary operational efficiencies. Travel around Tampa and surrounding areas is required, with 80–90% of time spent in the field.

Requirements

Prior physician relations experience or knowledge.
Excellent time management skills.
Creativity and latitude in carrying out responsibilities.
Excellent written and verbal communication skills.
Excellent project management skills.
Excellent conflict-resolution skills.
Bachelor’s degree or an equivalent combination of education and experience.
3–5 years of experience in the healthcare industry.
3–5 years of sales and marketing experience.
Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
Strong experience using a customer relationship management (CRM) system.

Responsibilities

Develop, facilitate, and execute regular visits and meetings with current and potential physician referral sources.
Use a customer relationship management (CRM) system to build, develop, and maintain current and potential referral sources in current and future markets.
Serve as the initial contact for current and potential referral sources when concerns arise with referred patients.
Investigate issues, collaborate on satisfactory resolutions, and drive related operational process improvements.
Gather and interpret data and reports to identify priority areas for growing referrals to EyeCare Partners providers.
Plan and execute educational seminars, grand rounds, dinners, and meet-and-greets for referral sources, physicians, and teams.
Work with practice leaders, physicians, and teams to develop, implement, and expand satellite locations.
Educate and drive special initiatives with practice leaders, doctors, teams, and referral partners, including advanced technology implant conversions, surgical comanagement, and online referral portal adoption.
Partner with business development, the liaison program manager, Marketing, the Division VP, the growth team, and corporate resources to develop organic growth strategies, conduct market analysis, and identify and execute growth best practices.
Serve as the point of contact for medical, trade, and physician organizations in current and future markets.
Work with the practice leader and Liaison Program Manager to develop and maintain internal and external liaison-related marketing initiatives.
Participate in physician recruitment interviews and explain the liaison role in building a physician’s practice.
Develop, plan, and execute new provider introductions and practice-building initiatives.
Facilitate comanagement relationships among practice doctors, external referral sources, and team members.
Perform other duties as assigned.