Insomniac - PR Coordinator

Insomniac Events • Calabasas, CA

2d • $24 - $30 • Onsite

About The Position

Insomniac is seeking a PR Coordinator to join their team. This role involves developing and implementing communications strategies to share Insomniac's story and engage audiences across various media channels. The ideal candidate is a self-motivated, independent thinker with strong interpersonal, communication, and writing skills, and a passion for storytelling. This position requires full-time presence in the office and at varied event locations, and offers an opportunity for professional growth within a dynamic work environment.

Requirements

• 1+ year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events.
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences.
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture.
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts).
• Proficiency in Google Workspace (Docs, Sheets).
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude.
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail.
• Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community.

Nice To Haves

• Any journalism background is a plus.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus.

Responsibilities

• Monitor and manage the [email protected] inbox, ensuring timely and professional responses to incoming media inquiries.
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events.
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows.
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access.
• Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports.
• Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands.
• Assist in formatting and distributing press releases and announcements through third-party platforms.
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities.
• Draft content for a handful of social media posts per month.
• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns.
• Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations.
• Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impact.
• Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements.
• “Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content.
• Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels.
• Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance.
• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives.
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage.
• Draft suggested PR strategies and timelines for full event campaigns.
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally.
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts.
• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed.
• Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets.
• Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing.
• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.
• All other projects and initiatives as identified.

Benefits

• Encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed