Director, PR

Siege Media•Chicago, IL

10d•$115,000 - $130,000•Remote

About The Position

Siege Media is seeking a strategic, hands-on Director of Digital PR to lead its Digital PR department. The Director sets the practice’s vision, leads Digital PR Managers, and owns the quality, performance, and growth of Digital PR across the client portfolio, while serving as the senior Digital PR partner for the company’s most strategic clients. The role owns the department’s strategy, playbook, talent, results, growth, and key client relationships.

Requirements

At least 6 years of digital PR experience, including at least 3 years in an agency setting.
At least 2 years of people-management experience, including managing managers or leading a multi-account team.
A portfolio of data-driven and reactive campaigns that earned coverage in top-tier and high-authority outlets.
Deep understanding of how digital PR drives GEO and brand visibility.
Proven ability to own senior client relationships, lead difficult conversations, grow accounts, and win new business.
Strong operational skills in scoping, resourcing, capacity planning, and managing competing priorities.
Exceptional strategic thinking, editorial judgment, and communication skills.

Nice To Haves

Experience with SaaS, fintech, and/or consumer brands.
Established relationships with journalists and editors in national, business, or trade media.
Experience owning a department or practice P&L.
Familiarity with how earned media influences AI search and LLM visibility.
Experience building PR processes, playbooks, or new service offerings.

Responsibilities

Set the vision, goals, and roadmap for Siege’s Digital PR practice; own department revenue, profitability, and headcount planning; and represent Digital PR to the leadership team.
Lead, coach, and develop Digital PR Managers and, through them, the Data Journalists and PR Specialists on their accounts.
Hire team members, set expectations, conduct regular one-on-ones and performance reviews, and create growth paths for individual contributors to become managers.
Own campaign standards across the portfolio by reviewing and pressure-testing campaign roadmaps and ideas before client presentation.
Ensure campaigns are built on newsworthy narratives and use an appropriate mix of proprietary data, reactive PR, linkable assets, and other promotion levers.
Serve as senior Digital PR partner and escalation point for key accounts; join strategic client conversations, lead difficult discussions, and identify opportunities to expand engagements.
Lead Digital PR on sales calls, shape strategies and proposals for prospects, and partner with sales to grow the client base.
Build and maintain relationships with journalists and editors at high-authority outlets, and coach the team on angles, targeting, and follow-up.
Own department-level performance, including media mentions, mentions per campaign, backlinks, on-time launches, client satisfaction, retention, and profitability.
Identify underperforming accounts and work with managers on recovery plans.
Build and refine the Digital PR playbook, processes, templates, and new-client deliverables.
Manage capacity planning, staffing, and utilization across accounts.
Collaborate with affiliate, analytics, content strategy, and GEO teams to integrate Digital PR into broader client strategies, including earned coverage’s support for organic and AI search visibility.