PPC Specialist
FatCat Strategies•Raleigh, NC
•Hybrid
About The Position
FatCat is looking for a PPC Specialist to own paid media, with responsibilities including Google Ads and Meta campaigns that drive booked appointments and qualified leads for contractor clients. This role also involves contributing to SEO and SEM efforts as needed. It is a hands-on position for someone proficient in advertising platforms, data analysis, and campaign optimization, with a focus on achieving cost-effective lead generation.
Requirements
- 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
- A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
- Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
- Comfort with GA4 and Google Tag Manager
- Sharp analytical instincts and the discipline to make decisions off data, not hunches
- Clear communication and the ability to explain results to clients in plain English
- A competitive streak and a genuine drive to win for the people you work for
Nice To Haves
- Experience marketing home improvement, remodeling, or other home services businesses
- Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
- Google Ads and Meta Blueprint certifications
- Exposure to AI search, GEO, or AEO work
- Experience with call tracking and lead attribution in a high-ticket, lead-gen environment
Responsibilities
- Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
- Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
- Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
- Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
- Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
- Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results
- Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
- Stay ahead of platform changes, new ad formats, and shifts in how search works
Benefits
- SIMPLE IRA with company matching
- Health insurance, 50% premium covered
- Paid time off, increasing with tenure
- Paid company holidays
- Flexible hybrid and work-from-home policy
- Professional development stipend
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
