PPC & Marketing Specialist

Hunt's Services•Fife, WA

5d•$81,000 - $90,000•Onsite

About The Position

Hunt’s Services is seeking a PPC & Marketing Specialist to bring paid search performance, reporting, and campaign accountability in-house. This role is primarily focused on owning and improving paid search performance across Google Ads, Local Services Ads, and related lead generation channels. The ideal candidate will be adept at managing campaigns, analyzing data, communicating findings, and driving marketing performance. This position replaces work previously handled by an external vendor, emphasizing a need for clear, measurable responsibilities tied to marketing outcomes, paid media management, lead generation, reporting, and campaign ROI. While experience in SEO, landing page optimization, tracking, ServiceTitan, automation, and marketing operations is valuable, the core requirement is expertise in paid search performance and enhancing visibility into spend, lead quality, booked calls, revenue, and ROI.

Requirements

Hands-on Google Ads experience.
Google Analytics and Google Tag Manager experience.
Landing page testing or conversion rate optimization experience.
Experience managing and improving PPC campaign performance.
Strong understanding of cost per lead, conversion rates, lead quality, and ROI.
Ability to analyze campaign data and explain performance clearly.
Strong reporting and dashboard mindset.
Strong writing ability for ads, landing pages, service content, and internal updates.
Strong communication, organization, and follow-through.
Ability to manage multiple campaigns, priorities, and deadlines.
Comfortable being measured by results.

Nice To Haves

Local SEO experience.
Google Business Profile optimization experience.
Experience with Local Services Ads and Google Guaranteed.
Conversion tracking and call tracking experience.
Home services marketing experience.
ServiceTitan experience.
Marketing automation or integration experience.
Basic WordPress, HTML, or CSS knowledge.
Experience using AI tools to support marketing execution and analysis.

Responsibilities

Build, manage, and optimize Google Ads campaigns across Plumbing, HVAC, Electrical, and Sewer.
Manage Google Local Services Ads and Google Guaranteed performance.
Monitor budgets, cost per lead, lead quality, conversion rates, and campaign ROI.
Improve campaign structure, keyword strategy, ad copy, landing page alignment, and lead quality.
Test campaigns, keywords, bidding strategies, offers, ad messaging, and landing pages.
Review campaign performance and clearly explain what is working, what is not, and what needs to change.
Align marketing spend with department capacity, seasonality, and business priorities.
Support call tracking, conversion tracking, and attribution accuracy.
Track marketing spend, lead volume, booked calls, cost per lead, revenue, and ROI.
Help build, maintain, and improve marketing performance dashboards.
Support reporting that connects marketing activity to real business outcomes.
Help leadership understand where marketing dollars are producing results and where adjustments are needed.
Identify gaps in tracking, attribution, campaign performance, and lead quality.
Support clear reporting around paid media performance so vendor replacement value can be measured over time.
Maintain visibility into campaign performance in a way that supports financial review, budget planning, and marketing expense accountability.
Write clear, conversion-focused ad copy.
Support landing page content, service page direction, and campaign messaging.
Help translate marketing performance into simple, clear internal updates.
Write in a way that is customer-focused, direct, and easy to understand.
Support seasonal offers, department-specific promotions, and lead generation campaigns.
Support local SEO strategy across Plumbing, HVAC, Electrical, and Sewer.
Help improve Google Business Profile performance.
Support on-page SEO strategy for service pages and landing pages.
Assist with keyword research and competitor analysis.
Help improve organic rankings, traffic, and lead generation.
Monitor organic performance, website health, and technical SEO issues.
Help create, test, and improve landing pages.
Support landing page structure, messaging, and conversion improvements.
Work with internal team members to improve website content and campaign alignment.
Support implementation and troubleshooting of pixels, forms, tracking, and attribution.
Help improve marketing operations across tools like Google Analytics, Google Tag Manager, ServiceTitan, LSAs, and dashboard/reporting tools.