Sr. Manager, PPC Marketing

Certus•Charlotte, NC

12d•$125,000 - $135,000•Remote

About The Position

This is the senior operator and senior leader of Certus's PPC function. You own performance across a multi-brand, multi-vertical portfolio, and you lead a team of six PPC managers across three levels of seniority. The Director of Digital Marketing sets the vision and the where-next; you make sure the function actually gets there, with coherence, accountability, and craft. The scope is meaningful. You'll oversee paid search across roughly 100 domains, five verticals, and $26M in annual spend, with that figure expected to grow. Several of those verticals operate in regulated industries, which shapes everything from claim language to landing page strategy. The decisions you make compound. This role asks for range. You operate at the strategy table, you lead and develop people, and when the team's capacity is genuinely constrained, you step in and execute at the platform level alongside them. You are the connective tissue between vision and execution, and between your team's day-to-day reality and leadership's strategic intent.

Requirements

7+ years in digital marketing
At least 3 years leading PPC teams
Demonstrated ownership of multi-brand, multi-vertical portfolios at meaningful scale
Experience marketing to B2B audiences, ideally alongside B2C
Comfort operating in regulated industries, where compliance shapes what's possible at the campaign and creative level
Deep platform expertise across Google Ads, Microsoft Ads, and cross-channel attribution
Strong analytical foundation: Excel and Sheets fluency required
Python proficiency expected (or the aptitude to build this capability quickly)
Track record of building and developing PPC managers, not just specialists
Working knowledge of SEO, lifecycle, and paid social sufficient to integrate PPC into the broader mix
Proven project management and operational discipline

Nice To Haves

Looker Studio or Power BI a plus

Responsibilities

Fully accountable for the performance of the PPC function: Profit, revenue, ROAS, and pacing across all verticals and brands
Budget allocation and forecasting at the vertical level
Channel innovation: new campaign types, platform features, AI-enabled testing, automation
Vertical-specific playbooks built in partnership with Product, PMM, SEO, Social, CRM, and Analytics
QA, governance, and measurement integrity that protect spend and brand standards
Executive reporting that ties PPC results to business outcomes, not just channel metrics
Lead and develop strategic thinkers, not just task-doers
Coach direct reports, calibrating challenge and support to their level
Actively help build career paths for direct reports based on their aspirations
Foster a positive team culture, sense of ownership, and pride in work
Maintain operational familiarity with routines, platforms, dashboards, meetings, and reporting cadences
Ensure alignment cascades cleanly from organization to individual contributors
Address drift and misalignment before it grows
Translate strategic intent into role clarity, priorities, and operating rhythms
Ensure PPC's part in shared projects lands cleanly
Raise gaps in resourcing, tooling, or alignment early
Bring structure where there's ambiguity, improving operating standards, testing frameworks, communication norms, and handoff protocols