PPC Specialist
FatCat Strategies•Raleigh, NC
•Hybrid
About The Position
FatCat is looking for a PPC Specialist to own paid media, pitch in on SEO and SEM as needed, and drive booked appointments and qualified leads for their contractor clients. This is a hands-on role for someone who is proficient in advertising platforms, enjoys analyzing data, and is motivated by campaign success in terms of cost per lead.
Requirements
- 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
- A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
- Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
- Comfort with GA4 and Google Tag Manager
- Sharp analytical instincts and the discipline to make decisions off data, not hunches
- Clear communication and the ability to explain results to clients in plain English
- A competitive streak and a genuine drive to win for the people you work for
Nice To Haves
- Experience marketing home improvement, remodeling, or other home services businesses
- Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
- Google Ads and Meta Blueprint certifications
- Exposure to AI search, GEO, or AEO work
- Experience with call tracking and lead attribution in a high-ticket, lead-gen environment
Responsibilities
- Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
- Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
- Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
- Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
- Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
- Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results
- Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
- Stay ahead of platform changes, new ad formats, and shifts in how search works
Benefits
- SIMPLE IRA with company matching
- Health insurance, 50% premium covered
- Paid time off, increasing with tenure
- Paid company holidays
- Flexible hybrid and work-from-home policy
- Professional development stipend
- Relaxed, supportive team environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
