Power Transmission Marketing Manager H/F

GE Vernova • Charleroi, PA

13d

About The Position

Role Summary/Purpose • The PT Marketing Leader is responsible for developing marketing strategy, market trends assessment and analysis and implementing related marcom activities to support the Power Transmission growth target. • The role will be responsible for building a global 10 years view of customer needs and industry players positioning to support the development of the Power Transmission strategic direction. • He/she contributes to increase the effectiveness of business development and sales activities towards profitable growth, by providing Regions & Product Lines qualitative & quantitative insights on the market(s) and its players, inputs for products and services development and promotion tools, enhancing customer experience. • He/she will largely contribute to drive a strong customer-oriented culture in the marketing strategy • Finally he/she will be responsible to manage PT a Product Marketing Communication plan Job Description French version (English version further below) Résumé du poste / Objectif Le/La Responsable Marketing Power Transmission (PT) est en charge de définir la stratégie marketing, d’analyser et d’évaluer les tendances du marché, et de mettre en œuvre les actions de marketing et de communication (marcom) associées afin de soutenir les objectifs de croissance de l’activité Power Transmission. Le poste consiste à construire une vision globale à 10 ans des besoins clients et du positionnement des acteurs du secteur, afin de soutenir la définition et le déploiement de la stratégie de la Power Transmission. Il/Elle contribue à accroître l’efficacité des activités de développement commercial et de vente vers une croissance rentable, en fournissant aux Régions et aux Lignes Produits des analyses qualitatives et quantitatives des marchés et de leurs acteurs, des éléments d’entrée pour le développement des produits et services, ainsi que des outils de promotion, dans l’objectif d’améliorer l’expérience client. Il/Elle contribue fortement à promouvoir une culture marketing résolument orientée client au sein de la stratégie. Enfin, il/elle est responsable de la gestion et du pilotage du plan de communication marketing produits (Product Marketing Communication) de la Power Transmission. Description du poste Rôles et responsabilités Diriger l’équipe afin de mener des recherches et de collecter des données sur les besoins et les feuilles de route des clients, le positionnement des concurrents et les conditions de marché, avec un focus sur le segment du marché de l’énergie, en collaboration avec les équipes commerciales régionales. Développer des outils globaux pour identifier les tendances du marché et les consolider dans un système / reporting annuel d’analyse de marché. Travailler en étroite collaboration avec la gestion de produits et les équipes commerciales régionales afin d’assurer une veille continue du marché, incluant les nouvelles tendances et exigences, pour créer ou affiner la segmentation de marché appropriée. Cela permettra au Product Management de piloter la différenciation des produits et solutions, d’articuler les propositions de valeur et le positionnement marché. Développer la stratégie marketing PT afin d’assurer la présence dans l’industrie et de promouvoir les nouveaux produits et solutions. Mettre en place des approches marketing innovantes pour créer de la notoriété et renforcer le leadership d’opinion de PT. Cela inclut la définition et l’exécution d’un plan de communication marketing complet en étroite coopération avec le responsable Communication PT. Surveiller et prévoir les tendances technologiques et industrielles, et proposer des actions pour ajuster l’orientation stratégique de PT sur la base de l’analyse de données. Mesurer l’efficacité des programmes et stratégies marketing de PT. Développer la stratégie marketing B2B afin d’assurer la présence dans l’industrie et de promouvoir les nouveaux produits et solutions. Piloter l’exécution d’un large éventail d’activités marketing / communication B2B, incluant la génération de leads, les salons professionnels, le marketing de contenu et d’autres activités de marketing digital. Intégrer et représenter la fonction Marketing PT au sein de la fonction Marketing ESY (Electrification Systems). English version Role Summary/Purpose • The PT Marketing Leader is responsible for developing marketing strategy, market trends assessment and analysis and implementing related marcom activities to support the Power Transmission growth target. • The role will be responsible for building a global 10 years view of customer needs and industry players positioning to support the development of the Power Transmission strategic direction. • He/she contributes to increase the effectiveness of business development and sales activities towards profitable growth, by providing Regions & Product Lines qualitative & quantitative insights on the market(s) and its players, inputs for products and services development and promotion tools, enhancing customer experience. • He/she will largely contribute to drive a strong customer-oriented culture in the marketing strategy • Finally he/she will be responsible to manage PT a Product Marketing Communication plan

Requirements

• Bachelor’s or Master’s degree in Business Administration/Marketing or Engineering with a strong technical affinity or interest. Specific product knowledge is desirable but not mandatory
• 5 years experience leading a BtB marketing organization and a strong drive to contribute to the considerable growth expectation from the Business Line Power Transmission
• Energy industry experience demonstrated by a good understanding of customer needs and industry trends
• Strong communication skills
• Strong interpersonal and leadership skills
• Customer focused.
• Fluent in English, good notions of French/German
• Computer skills (Excell, Power Point, Sales platforms etc…)

Nice To Haves

• Strong leadership profile, able to work in matrix as a contributor and influencer, with regular interaction with product, commercial, communication teams in and out the BL
• Ability to interface with and influence all levels of the customer’s organization as well as other internal functions
• Strong business acumen and commercial savvy
• Analytical skills, ability to understand and consolidate large amounts of data and information.

Responsibilities

• Lead the team to perform research and gather data about customers’ needs and roadmaps, competitors’ positioning, and market conditions with focus on Energy market segment, in collaboration with regional commercial teams.
• Develop global tools to identify market trends and consolidate these in an annual Market assessment system/reporting
• Work closely with product management and region commercial teams to continuously scan the market including new trends and requirements to create/refine the right market segmentation. This will enable Product management to drive products and solutions differentiation, articulate value propositions and market positioning.
• Develop PT marketing strategy to ensure industry presence and promote new products and solutions. Develop innovative marketing approaches to create awareness and foster PT thought leadership. This will include the definition and execution of a comprehensive marketing communication plan in close cooperation with PT Communication Leader
• Monitor and forecast technology and industry trends and propose actions to adjust PT strategic direction based on data analysis
• Measure the effectiveness of PT marketing programs and strategies
• Develop B2B marketing strategy to ensure industry presence and promote new products and solutions. Manage the execution of a broad range of B2B marketing/communication activities including lead generation, tradeshows, content marketing, and other digital marketing activities.
• Integrate and represent the PT Marketing function in the ESY (Electrification Systems) Marketing function

Benefits

• Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services.
• Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants.
• Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level