As a Portfolio Manager on Stryker's Trauma team, you will help compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. You will conduct market, competitive, and customer research using qualitative and quantitative data to identify industry trends, customer needs, and product opportunities. You will translate product features, benefits, and customer insights into compelling value propositions and messaging strategies. You will collaborate cross-functionally throughout the New Product Development Process (NPDP) to evaluate opportunities, support business objectives, and drive successful product launches. You will build and maintain financial business case models to support product development investments, forecasting, pricing strategies, and return-on-investment analyses. You will leverage organizational capabilities and strategic assets to maximize new product development, launch planning, and lifecycle management efforts. You will partner with Clinical Affairs and Product Marketing to define evidence-generation strategies, develop publication plans, and ensure messaging aligns with clinical and scientific data. You will evaluate customer acquisition and retention opportunities, including potential sources of new volume, market expansion strategies, and associated financial tradeoffs. You will develop pricing strategies that align with overall marketing objectives, brand positioning, and business goals. You will partner with Product Marketing and commercial teams to develop and execute product launch plans, sales enablement tools, channel communications, and marketing resources that drive market adoption. You will execute product lifecycle management (PLCM) strategies to support long-term business growth and product performance.
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Job Type
Full-time
Career Level
Mid Level