Podcast Producer - Freelance

Sinclair Broadcast Group•Santa Monica, CA

16h•$90,000 - $110,000•Onsite

About The Position

We’re hiring a Producer to help grow the Big T – Tennis Channel’s tennis sport and culture focused podcast. This is the role that turns the creative vision into a thriving, multi-platform show with pivotal contribution from ideation through execution, post, distribution, and measurement. This person will play a pivotal role in supporting all aspects of content development, editing, publishing and promotion—with a mandate to make a measurable impact on how Big T shows up across podcast platforms, YouTube, social, and Tennis Channel’s broader ecosystem. The Big T is Tennis Channel’s flagship podcast — sitting at the intersection of the game, the players, and the lifestyle around it. Hosted by Brad Gilbert, Andrea Petkovic, and Tennis Channel’s vast roster of experts and legends, The Big T brings fans inside the personalities, storylines, and cultural moments that define tennis on and off the court. This freelance role is onsite in our Santa Monica, CA office and is expected to be approximately 8 hours per day, Monday–Thursday. This freelance engagement is anticipated to run through early December 2026.

Requirements

3–5+ years of experience in podcast production, digital content production, or sports media — ideally producing compelling long-form talk content in a digital space (podcasts, YouTube, etc.)
Genuine passion for tennis and working knowledge of the ATP and WTA tours, Grand Slams, and the sport’s biggest personalities, storylines, and history
YouTube native — you understand how the algorithm works, what makes a Short go wide, and why a thumbnail matters as much as the content itself
Social-first mindset — skilled in audience growth strategies and best practices across YouTube, podcast, and social media platforms, with a creative point of view on what content resonates across each channel
Highly organized and able to manage projects at various stages simultaneously in a fast-paced, deadline-driven environment
Hands-on experience with ASANA or a comparable project management platform
Strong communicator — comfortable presenting ideas to hosts, executives, and cross-functional teams, and able to both give and take direction/feedback
Audio-first AND video-first fluency — you understand the difference and know how to serve both simultaneously
Data-driven — you look at completion rates, click-through rates, and YouTube analytics as a creative tool
A creative outside-the-box thinker, ideating new ways to engage tennis and culture audiences across YouTube and social-first platforms
Comfortable working directly with high-profile talent — including players, broadcasters, and cultural figures — while maintaining a professional demeanor
Flexibility to work mornings, nights, and/or weekends as projects and the tennis calendar (including Grand Slams and major tournaments)

Nice To Haves

Experience in sports media, radio, or television production
Strong connections within the tennis community
Familiarity with modern content creation tools such as Adobe Premiere and CapCut
Experience growing podcasts or YouTube channels
Experience developing creative branded content, sponsorship integrations, and custom sales-driven programming

Responsibilities

Create weekly rundowns with a strong mix of topical tennis content, debate-driven segments, and YouTube-skewing growth strategies — without compromising the audio version
In collaboration with senior leadership, develop and execute long-term creative and content strategies, ensuring each episode aligns with the show’s North Star and Tennis Channel’s broader editorial voice
Liaise with Executive Producer/Department lead to provide show updates, feedback, and growth plans
Create and manage a content roadmap that aligns with overall show strategy and audience growth tactics across podcast, YouTube, and social platforms
Manage all aspects of pre-production, including show concepts and content, creating rundowns and shot lists, sales deliverables, building storyboards, and talent scheduling
Navigate ASANA daily as the primary content scheduling and tracking system, managing projects at various stages simultaneously
Collaborate with internal teams to execute an effective promotional strategy across a variety of mediums, including Tennis Channel’s linear, digital, and social platforms
Drive social content strategy — developing platform-specific clips, thumbnails, hooks, and short-form packages optimized for YouTube Shorts, Instagram Reels, TikTok, and X
Deep expertise in YouTube Shorts and social clip best practices, including understanding of the algorithm, what makes a Short go wide, and why a thumbnail matters as much as the content itself
Liaise directly with podcast editors, social coordinators, and the graphics team to create consistency throughout The Big T brand and episodic deliverables
Ensure all sponsorship requirements are completed and QC’d, including host-read ads, sponsored segments, and video/social integrations
Track show analytics and audience trends — completion rates, click-through rates, and YouTube analytics — using data as a creative tool to shape future editorial decisions
Work with key stakeholders across the company to distribute podcast assets and keep all cross-functional teams aligned on assets, deliverables, and timelines
Keep up with news and trends in tennis, sports, and culture to develop programming based on what is resonating with audiences