Producer, Social - Entertainment (Freelance)
About The Position
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms. The Social team is seeking an experienced Social Producer to help lead the project management and execution of high-impact social campaigns. With a strong understanding of social platforms, production workflows, and digital trends, you will support strategic direction, guide team members, and ensure work meets high-level objectives. The ideal candidate brings a proven track record in agency-side social production, including work within the entertainment and pop culture space. You are comfortable navigating fast-paced environments, collaborating closely with creative and resource directors, and delivering standout campaigns that stop the scroll. In this role, you will manage social campaigns from inception to completion. Responsibilities include serving as the primary client point of contact, supervising content production, and managing budgets and schedules. You will work closely with Creative, Design, and Motion teams to ensure our output for clients like Disney, Warner Bros., and Prime Video is of the highest caliber. Because this role focuses heavily on delivery and efficiency, a strong understanding of performance base analytics is essential.
Requirements
- 5+ years of agency experience, with at least 3+ years specifically in a Social Media project management role.
- Proven experience in the entertainment and pop culture space is highly preferred.
- Strong background in developing SOWs, negotiating rates, and managing production-related client relationships.
- Deep knowledge of social platform nuances, audience behaviors, and specific tone/style requirements for TikTok, Instagram, and more.
- Experience preparing logistics for events, including run-of-shows and production schedules.
- Skill and talent to confidently give creative notes that elevate the final product.
- Next-level project management and prioritization skills, with the ability to lead long-term, multi-scenario plans.
- A strong creative eye with the ability to bridge the gap between creative vision and social strategy.
- Familiarity with the social tech stack, including tools like Sprout Social, Asana, and native analytics platforms.
Responsibilities
- Lead social campaigns from inception to completion, ensuring every asset aligns with client briefs and UNFOLD’s high creative standards.
- Collaborate with internal stakeholders to create, track, and recalibrate project schedules and production calendars based on real-time feedback and status.
- Supervise the end-to-end creative content production process, including graphic design, motion design, and editorial components.
- QC and traffic final deliveries in a variety of digital formats, ensuring flawless execution across platforms like TikTok, Instagram, and YouTube.
- Serve as the primary point of contact for clients, managing day-to-day requests, revisions, and production-related issues with professionalism and tact.
- Partner with the Creative Director and Resource Director to manage shared resources and optimize team bandwidth for high-volume output.
- Develop comprehensive Scopes of Work (SOWs), negotiate rates, and manage client expectations to ensure project profitability and success.
- Manage production budgets effectively, finding creative solutions to maximize client spend while maintaining high team morale.
- Utilize data and campaign insights to inform future content development, aligning with agency methodologies to ensure measurable impact.
- Continuously brainstorm and innovate new ideas to keep UNFOLD clients at the forefront of social trends and emerging creative opportunities.
- Conduct detailed post-mortems on completed campaigns to recognize successes and apply lessons learned to future high-impact initiatives.
- Stay ahead of the curve by tracking industry trends, new platform features, and shifting digital behaviors to provide strategic guidance.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
