Physician Liaison - Atlanta

PT Solutions Physical Therapy•Atlanta, GA
•$70,000 - $90,000

About The Position

The Physician Liaison maintains contact with key customers and interfaces with healthcare providers within an assigned territory. In conjunction with the Sales Director, the role supports understanding and execution of territory sales plans, strategies, and objectives. The Physician Liaison conducts business discussions and clinical sales presentations to close business with targeted customers and contribute to national sales goals by driving PT Solutions sales and referral prescriptions. The role executes marketing strategies and sales tactics, develops customer relationships, identifies opportunities across healthcare and physical therapy markets, and allocates territory resources to maximize profitability. It also monitors performance against strategic objectives and supports the company’s mission and vision through professional communication and work.

Requirements

  • Bachelor’s degree in Business, Marketing, Public Relations, Communications, or a related field; five or more years of relevant experience may substitute for a degree.
  • At least two years of experience in a customer/public relations position, preferably in physician services, pharmaceutical or medical sales, or a related healthcare field.
  • Sales or marketing background or education focused on consultative selling.
  • Highly professional appearance, tone, and delivery, with effective communication skills.
  • Strong organizational and time-management skills, including the ability to prioritize and meet deadlines.
  • Strong follow-through and results tracking to achieve measurable targets.
  • Ability to maintain strict confidentiality in job-related matters.
  • Strong customer-service skills, a positive attitude, and the ability to positively influence referring physicians, industry partners, superiors, and coworkers.
  • Exceptional listening and problem-solving skills.
  • Public-speaking and presentation skills.
  • Ability to work independently and in a group, with high integrity, sound judgment, urgency, and analytical and intuitive skills.
  • Ability to use necessary office equipment, including fax machines and copiers.
  • Proficiency with Windows-based technologies such as Word and Excel.
  • Valid driver’s license and good driving record.
  • Availability to travel within the region 80% of work time, potentially including overnight stays.

Nice To Haves

  • Experience in healthcare or pharmaceutical sales is preferred but not required.
  • Experience in physician services, pharmaceutical or medical sales, or a related healthcare field is preferred.

Responsibilities

  • Execute sales tactics and marketing strategies, deliver sales presentations, and consistently ask for the business.
  • Contribute to national sales goals by driving PT Solutions sales and referral prescriptions in the assigned territory.
  • Understand and apply healthcare marketplace knowledge and sales processes to achieve sales goals.
  • Identify, develop, and maintain customer relationships and conduct programs that support the marketing strategy.
  • Prioritize efforts and resources based on physical therapy services, territory dynamics, and marketplace conditions to cover key customers and networks.
  • Identify opportunities in industry, workers’ compensation, and occupational therapy within the physical therapy marketplace.
  • Build hospital-system knowledge, relationships, and community opportunities; partner with accounts and position the organization effectively against competition.
  • Understand physician networks, integrated delivery networks, accountable care organizations, and market consolidation trends and opportunities.
  • Maintain knowledge of insurance and managed-care marketplaces, reimbursement processes, and procedures.
  • Develop sports medicine relationships in line with corporate objectives in the market.
  • Manage territory resource allocation to maximize profitability.
  • Monitor performance against strategic objectives and directives.
  • Maintain contact with key customers and interface with healthcare providers in the assigned territory.
  • Work with the Sales Director to understand territory sales plans, strategies, and objectives.

Benefits

  • Professional development opportunities, including evidence-based clinical education, mentorship, and an APTA-accredited Orthopedic Residency Program.
  • The company has received Culture Excellence Awards for Work-Life Flexibility, Professional Development, Appreciation, Innovation, and Purpose & Values.
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