Physician Liaison-Marketing and Communication
About The Position
The Physician Liaison serves as a strategic connector between Kettering Health and external medical providers, building and maintaining referral relationships to enhance patient access, care coordination, and organizational growth. The role communicates information about clinical services, identifies and resolves referral barriers, and supports provider onboarding and engagement. The Physician Liaison also performs other duties as assigned and carries out responsibilities in alignment with Kettering Health's mission, vision, values, and B Safe program. Kettering Health is a not-for-profit system of 14 medical centers and more than 120 outpatient facilities serving southwest Ohio. Its mission is to live God’s love by promoting and restoring health, and its commitment is to help individuals be their best. Safety is its top priority, supported by an integrated system of healthcare experts committed to exceptional care.
Requirements
- Bachelor's degree in marketing, communications, business, healthcare administration, or a related field, or an equivalent combination of education and relevant experience.
- Three to five years of experience in healthcare marketing, sales, physician relations, or a related area.
- Valid driver's license and ability to travel to multiple healthcare facilities.
- Strong relationship-building and interpersonal skills.
- Effective verbal and written communication skills.
- Ability to analyze referral data and identify trends.
- Proficiency with Microsoft Office Suite and data analytics tools.
- Strong organizational and event coordination skills.
- Ability to work independently and collaboratively.
- Knowledge of HIPAA and patient confidentiality requirements.
Nice To Haves
- Master's degree in a relevant field.
- Experience working in a clinical setting or direct patient care role.
- Certification in healthcare marketing or public relations.
Responsibilities
- Establish, nurture, and maintain relationships with referring physicians, hospitals, and other healthcare providers to facilitate patient referrals and collaborative care.
- Communicate information about Kettering Health's clinical services, new specialists, treatments, and procedures to external providers to encourage referrals.
- Identify and address referral-process barriers, such as access issues or delays, to support seamless patient transitions and positive provider experiences.
- Support onboarding and integration of newly affiliated physicians by providing information about resources, referral processes, and organizational contacts.
- Analyze referral patterns and outreach effectiveness using data analytics tools to identify trends, opportunities, and areas for improvement.
- Plan and coordinate educational events, seminars, and meetings to promote Kettering Health's services and foster relationships within the medical community.
- Serve as a point of contact for external providers, responding to inquiries and facilitating resolution of referral or service-access issues.
- Collaborate with internal departments, including marketing, clinical operations, and administration, to align outreach strategies and support organizational goals.
- Ensure compliance with HIPAA, other regulatory agencies, and state regulations in all communications and activities.
- Prepare reports and presentations summarizing outreach activities, referral trends, and provider feedback for leadership review.
- Maintain accurate records of outreach activities, provider contacts, and follow-up actions in designated systems.
- Travel to healthcare facilities and provider offices as required to maintain relationships and support outreach efforts.
- Perform other duties as assigned.
