Coordinator - Marketing & Communication

El Paso Community College•El Paso, TX

3d•Onsite

About The Position

Responsible for coordinating, developing, implementing, monitoring, and evaluating assigned marketing, advertising, and public relations projects across multiple platforms to engage target audiences. In-person work on campus is an essential function of this position. The role supports El Paso Community College’s visibility, student recruitment, retention, and completion by creating and publishing audience-focused communications and campaigns. It also involves event coordination, stakeholder collaboration, brand stewardship, audience research, and providing guidance on effective communication strategies. The position requires travel throughout the District and community and irregular working hours, including evenings and weekends.

Requirements

Bachelor’s degree and four years of related experience, or an equivalent combination of education and experience demonstrating the required knowledge, skills, and abilities.
Submit a transcript reflecting completed coursework and conferred degrees; candidates must be fully qualified at the time of application.
Excellent writing, editing, proofreading, oral communication, and project management skills.
Ability to create and edit photos and videos.
Ability to respond flexibly to changing marketing conditions, new technology, and emerging trends.
Experience establishing and maintaining cooperative, collaborative working relationships with internal and external stakeholders.
Experience in research, statistics, and data analysis.
Proficiency in Associated Press (AP) writing style.
Knowledge of Microsoft Office software and Adobe Creative Suite, and ability to learn and use institutional software systems.
Excellent organizational skills and attention to detail.
Strong strategic and creative thinking skills.
Ability to multitask, oversee completion of assigned projects, and meet tight deadlines in a fast-paced environment.
Proficiency in complying with college policies and procedures, applicable laws, and communication best practices.
Ability to travel throughout the District and community.
Undergo a criminal background check for this security-sensitive position, as permitted and/or required by applicable law and college policies.
Provide documentation verifying employment authorization eligibility and identity before employment.
Physical ability to talk or hear regularly; sit and reach with hands and arms frequently; and occasionally stand, walk, handle or feel objects, stoop, kneel, crouch, or crawl, and lift or move up to 10 pounds. Required vision includes close, distance, color, and peripheral vision, depth perception, and ability to adjust focus.
Complete and submit an online EPCC application by the announced deadline and upload required academic transcripts.

Nice To Haves

A letter of application, resume, letters of recommendation, and other supporting documents are optional but highly encouraged.
Out-of-town candidates invited for an on-campus interview may receive reimbursement for one-half of qualifying transportation costs within the United States, and the College will arrange and pay for up to two nights of lodging.

Responsibilities

Write and produce multimedia and audience-focused content across multiple channels.
Provide strategic support to the Marketing & Community Relations Team for marketing, advertising, and public relations initiatives, drawing on expertise in social media, digital and traditional media, direct marketing, writing, event planning, and execution.
Develop, prepare, and execute marketing, advertising, and public relations campaigns to enhance visibility, student recruitment, retention, and completion.
Promote El Paso Community College and its campus community, and develop content for internal and external stakeholders.
Manage multiple projects simultaneously, prioritize work, and meet deadlines.
Write, edit, and proofread content in Associated Press (AP) Style for varied audiences and platforms, including social media and digital and traditional advertising.
Conduct interviews and develop news and feature stories, press releases, media alerts, and other written communications.
Collaborate with college departments, constituencies, and student organizations to produce high-impact content.
Create and publish content across social media, digital, print, and multimedia platforms, including designing and editing graphics, photos, and videos.
Organize, manage, and promote college events and activities.
Collaborate with other departments to support successful marketing efforts.
Train, advise, and deliver presentations to stakeholders on communication strategies intended to drive engagement with measurable outcomes.
Maintain and enforce brand standards and ensure accessibility and compliance with copyright, legal requirements, and college policies and procedures.
Use audience research and analysis to develop and improve marketing strategies, campaigns, and student recruitment and retention efforts.
Perform other duties as assigned.
Travel throughout the District and community.
Work irregular hours, including evenings and weekends.