Coordinator Marketing Communication AS9385
About The Position
The Coordinator Marketing Communication works in Oklahoma State University's Office of Undergraduate Admissions and Recruitment as part of a creative, collaborative communications team serving prospective students, their families, and internal and external audiences. The team develops strategic communications, marketing, and outreach across print, email, social media, web, video, events, and other channels. The position manages digital projects and develops and manages Slate CRM email campaigns, including audience segmentation strategy, content development, HTML/CSS, usability testing, and performance analytics. It collaborates with campus partners and stakeholders in the Division of Enrollment Management and supervises, coaches, and supports the ongoing training and professional development of communications specialists who create prospective-student content. The coordinator also contributes to marketing communications strategic planning, follows industry trends in digital communication and marketing, and leads special initiatives and other duties assigned by the executive leadership team.
Requirements
- Bachelor's degree in communications, journalism, marketing, public relations, or a related field, conferred by the agreed-upon start date.
- At least six months of experience in communications, marketing, or a closely related field.
- Demonstrated experience with digital and email campaigns, writing, editing, social media, video, websites, content creation, project management, and leadership or staff management.
- Excellent written and verbal communication skills.
- Ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail.
- Strong technical writing skills and experience writing engaging marketing content using Associated Press style.
- Understanding of customer relationship management (CRM) technology; higher education CRM experience is preferred.
- Demonstrated experience leading multi-channel marketing strategies and training colleagues on marketing-platform best practices and use.
Nice To Haves
- Master's degree in marketing, journalism, public relations, communications, or a related field.
- Three or more years of successful communications or marketing experience, including supervisory experience with professional and/or student staff.
- Relevant experience in higher education or a similar setting, including building and executing communication flows.
- Previous work within a CRM system, including audience segmentation.
- Track record of business development through strategic problem solving and proactive leadership.
- Working knowledge of HTML/CSS and Liquid markup.
- Demonstrated experience with usability testing or performance analytics.
- Experience using a project management system.
Responsibilities
- Manage digital projects.
- Develop and manage Slate CRM email campaigns, including segmentation strategy, content development, HTML/CSS, usability testing, and performance analytics.
- Collaborate with campus partners and stakeholders within the Division of Enrollment Management.
- Manage and coach communications specialists responsible for prospective-student content.
- Oversee ongoing training and professional development for communications staff.
- Contribute to marketing communications strategic planning and keep up with industry trends in digital communication and marketing.
- Provide leadership in carrying out special initiatives and other duties assigned by the executive leadership team.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
