Coordinator Marketing Communication AS9385

Oklahoma State University • Stillwater, OK

2d • Onsite

About The Position

The Coordinator Marketing Communication supports the Office of Undergraduate Admissions and Recruitment at OSU-Stillwater in helping future students find their place at OSU. The communications team develops strategic communications, marketing, and outreach for prospective students, their families, and internal and external audiences through print, email, social media, web, video, events, and other channels.

This role manages digital projects and develops and manages Slate CRM email campaigns, including audience segmentation, content development, HTML/CSS, usability testing, and performance analytics. It collaborates with campus partners and stakeholders in the Division of Enrollment Management, and supervises and coaches communications specialists who create prospective-student content, including overseeing training and professional development. The coordinator contributes to marketing communications planning, tracks industry trends in digital communication and marketing, and leads special initiatives and other duties assigned by the executive leadership team.

Requirements

• Bachelor's degree in communications, journalism, marketing, public relations, or a related field; the degree must be conferred on or before the agreed-upon start date.
• At least six months of experience in communications, marketing, or a closely related field.
• Demonstrated experience with digital and email campaigns, writing, editing, social media, video, website and content creation, project management, and leadership or staff management.
• Excellent written and verbal communication skills.
• Ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail.
• Strong technical writing skills and experience creating engaging marketing content using Associated Press style.
• Understanding of customer relationship management (CRM) technology, preferably in higher education.
• Demonstrated experience leading multi-channel marketing strategies and training colleagues on marketing platforms and best practices.

Nice To Haves

• Master's degree in marketing, journalism, public relations, communications, or a related field.
• Three or more years of successful communications or marketing experience, including supervisory experience with professional and/or student staff.
• Relevant experience in higher education or a similar setting, including building and executing communication flows.
• Previous experience working within a CRM system, including audience segmentation.
• A track record of business development through strategic problem-solving and proactive leadership.
• Working knowledge of HTML/CSS and Liquid markup.
• Demonstrated experience with usability testing or performance analytics.
• Experience using a project management system.

Responsibilities

• Manage digital projects.
• Develop and manage Slate CRM email campaigns, including segmentation strategy, content development, HTML/CSS, usability testing, and performance analytics.
• Collaborate with campus partners and stakeholders across the Division of Enrollment Management.
• Supervise and coach communications specialists responsible for prospective-student content.
• Oversee ongoing training and professional development for the communications team.
• Contribute to marketing communications strategic planning.
• Stay current on industry trends in digital communication and marketing.
• Provide leadership on special initiatives and other duties assigned by the executive leadership team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager