Personal Training Sales Director

Anytime Fitness - DJM•St. Albans, WV

6d•Onsite

About The Position

ANYTIME FITNESS – ST. ALBANS, WV TURN CONVERSATIONS INTO LIFE-CHANGING RESULTS. Do you love helping people discover what's possible? Are you energized by building relationships, uncovering what truly motivates people, and helping them commit to a healthier future? At Anytime Fitness, we believe that the most important workout doesn't happen on the gym floor—it happens during the conversation that gives someone the confidence to finally change their life. We're looking for an enthusiastic, competitive, and people-focused Personal Training Sales Director to lead our Fitness Consultation process and help members choose the coaching program that will give them the greatest chance of success. This isn't a high-pressure sales job. It's an opportunity to change lives by helping people invest in themselves.

Requirements

High school diploma or equivalent
CPR/AED certification (or willingness to obtain)
Previous sales or customer service experience preferred
Excellent communication and interpersonal skills
Comfortable learning consultation and sales systems
Passion for fitness and helping others
Genuinely enjoys working with people and is motivated by helping others improve their lives.
Highly competitive and goal-oriented
Driven by achieving measurable results
Outgoing and personable
Naturally curious and a great listener
Comfortable asking thoughtful questions
Confident discussing pricing and overcoming objections
Organized and dependable
Positive, energetic, and self-motivated

Nice To Haves

Personal Training certification preferred but not required
Experience in Personal Training sales
Experience in Membership sales
Experience in the Fitness industry
Experience in Medical or healthcare sales
Experience in Retail sales
Experience in Customer success
Experience in Hospitality
Experience in Coaching or education
Consistently built relationships and exceeded goals

Responsibilities

Meet with new and existing members to learn about their goals, motivations, and challenges.
Help members answer questions about their goals, what's preventing them from succeeding, and what level of coaching will help them reach their goals.
Create a personalized plan that gives every member the best chance of long-term success.
Confidently recommend the coaching option that best fits the member's goals, presenting options like Team Training, Small Group Training, Personal Training, Accountability Coaching, and Nutrition Coaching.
Educate members on the value of coaching.
Follow up with prospective coaching clients.
Celebrate member successes.
Remove barriers to progress.
Stay connected throughout the member journey.
Become a trusted advisor.
Work closely with Personal Trainers to ensure every coaching client has an exceptional experience.
Schedule Fitness Consultations.
Communicate member goals to the coaching team.
Assist with client onboarding.
Track coaching conversions.
Support client retention initiatives.
Participate in community events.
Support membership sales when needed.
Promote referrals.
Create exceptional member experiences.
Assist with club promotions and marketing campaigns.