About The Position

The Personal Training Assessment & Sales Advisor helps prospective, new, and existing members realize the value of Equinox services through personalized consultation, expert guidance, and lasting relationships. The role serves as a trusted resource, connecting members with relevant club offerings and specialists, including Personal Training, Pilates, Group Fitness, Spa, and recovery services. The Advisor conducts welcome consultations and Equifit assessments, explains how offerings can support members' individual goals, presents Personal Training as a foundational investment, and coordinates thoughtful handoffs to appropriately matched coaches. The position also manages member engagement and follow-up, collaborates with club teams, and upholds Equinox's premium service and brand standards.

Requirements

  • Nationally recognized personal training certification.
  • Experience in fitness assessments, consultative sales, or client onboarding.
  • CPR/AED and First Aid certification.
  • Demonstrated ability to consistently achieve goals through relationship-based, consultative engagement.
  • Strong consultative and interpersonal communication skills, including the ability to listen, connect, and educate without pressure.
  • Ability to adapt approach to members' personalities, goals, and readiness.
  • Ability to deliver a premium assessment and consultative sales experience.
  • Strong organizational skills and ability to manage high volumes of communication and follow-up.
  • Collaborative mindset and willingness to work closely with Personal Training Managers, Membership Advisors, and Coaches.
  • Strong technical skills and comfort with CRM systems.
  • Excellent written and oral communication skills.
  • Professional presence and communication suitable for a luxury environment.
  • Passion for fitness, human performance, helping members achieve lasting results, and the Equinox brand and mission.
  • Legal right to work in the United States.

Nice To Haves

  • Degree in Exercise Science, Sports Management, Kinesiology, or a related field.

Responsibilities

  • Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and fitness and wellness experience.
  • Introduce members to club offerings, including Personal Training, Pilates, Group Fitness, Spa, and other services.
  • Conduct high-quality Equifit assessments, share relevant insights, and explain how club services can support members' goals.
  • Respond promptly to inbound consultation requests and schedule consultations in a timely manner.
  • Present Personal Training as a foundational investment, communicating the value of one-on-one coaching in relation to each member's goals.
  • Match new clients with coaches based on training goals, programming needs, scheduling availability, coaching style, personality fit, and specialization.
  • Partner with the Personal Training Manager on lead flow, scheduling, strategy, and conversion support.
  • Introduce members to Pilates, Spa and recovery services, Group Fitness, specialty classes, community programming, and other in-club services as appropriate.
  • Manage member pipelines through personalized email outreach, follow-up consultations, member experience touchpoints, and fitness-floor interactions.
  • Re-engage members who are not using in-club services by identifying barriers and offering tailored solutions.
  • Participate in club events, sales huddles, and team meetings.
  • Collaborate with Membership Advisors, Personal Training Managers, Coaches, and club teams to coordinate referrals and deliver an integrated member experience.
  • Share insights across departments to help elevate the member experience.
  • Uphold Equinox's luxury brand standards through exceptional service, professional presentation, and member interactions.
  • Maintain assessment rooms and consultation spaces, including equipment, technology, and cleanliness.
  • Perform other duties as assigned to support department operations.

Benefits

  • Competitive salary and benefits.
  • Industry-leading commission opportunities for club employees.
  • Complimentary Club membership.
  • Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.
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