Personal Training Assessment & Sales Specialist, Union Street

Equinox • San Francisco, CA

2d • Onsite

About The Position

The Personal Training Assessment & Sales Specialist helps prospective, new, and existing members realize the value of Equinox’s fitness, wellness, and hospitality offerings through personalized consultations, expert guidance, and ongoing relationships. The role serves as a trusted resource who connects members with the services and specialists best suited to their goals, including Personal Training, Pilates, Group Fitness, Spa, recovery services, and other club offerings.

The Specialist conducts welcoming consultations and Equifit Assessments, explains relevant services without pressure, and presents Personal Training as a foundational investment in members’ goals. The position also supports suitable client-to-coach matching, timely follow-up, member engagement, lead flow, and conversion efforts in partnership with club teams. The role upholds Equinox’s luxury brand standards and helps ensure consultation spaces are ready, clean, and equipped.

Requirements

• Nationally recognized personal training certification.
• Experience in fitness assessments, consultative sales, or client onboarding.
• CPR/AED and First Aid certification.
• Demonstrated ability to consistently meet goals through relationship-based, consultative engagement.
• Genuine passion for fitness, human performance, and helping members achieve lasting results.
• Credible, polished, professional presence and communication suited to a luxury environment.
• Strong consultative and interpersonal communication skills, including listening, connecting, and educating without pressure.
• Sound judgment and ability to adapt to members’ personalities, goals, and readiness.
• Ability to deliver a premium assessment and consultative sales experience.
• Strong organizational skills and ability to manage high volumes of communication and follow-up.
• Collaborative mindset and willingness to work closely with Personal Training Managers, Membership Advisors, and Coaches.
• Strong technical skills and comfort with CRM systems.
• Excellent written and oral communication skills.
• Enthusiasm for and passion about the Equinox brand and mission.
• Legal right to work in the United States.

Nice To Haves

• Degree in Exercise Science, Sports Management, Kinesiology, or a related field.

Responsibilities

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and fitness and wellness experience.
• Introduce members to club offerings, including Personal Training, Pilates, Group Fitness, Spa, and other services, through educational and consultative conversations.
• Conduct high-quality Equifit Assessments, use assessment insights to understand member needs, and explain how club offerings can support their goals.
• Respond to inbound consultation requests and schedule them in a timely manner while maintaining supportive, non-pressuring engagement.
• Present Personal Training as a foundational investment and communicate the value of one-on-one coaching in relation to each member’s goals.
• Coordinate seamless client handoffs to coaches based on training goals, programming needs, scheduling availability, coaching style, personality fit, and specialization.
• Partner with the Personal Training Manager on lead flow, scheduling, strategy, and conversion support.
• Introduce members to Pilates, Spa and recovery services, Group Fitness, specialty classes, community programming, and other relevant club services.
• Serve as an informed resource on in-club services, fitness programming, Pilates, Spa, Shop, and member perks.
• Manage member pipelines through personalized email outreach, follow-up consultations, member touchpoints, and fitness floor interactions.
• Re-engage members who are not using in-club services by identifying barriers and offering tailored solutions.
• Participate in club events, sales huddles, and team meetings to support business performance.
• Collaborate with Membership Advisors, Personal Training Managers, Coaches, and club teams to coordinate referrals and deliver an integrated member experience.
• Share insights across departments to help elevate the member experience.
• Uphold Equinox brand standards through exceptional service, professional presentation, and member interactions.
• Maintain assessment and consultation spaces, including equipment, technology, and cleanliness.
• Deliver personalized consultations that reinforce Equinox’s member-centric mission and perform other duties as assigned.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed