Personal Lines Senior Territory Manager

Liberty Mutual Insurance•Baltimore, MD

1d•$94,000 - $167,000

About The Position

The Senior Territory Manager leads profitable premium growth and strengthens Liberty Mutual’s market presence within an assigned territory. This high-visibility, relationship-driven role develops partnerships with independent agents, guides strategic business planning, and collaborates with underwriting and other internal teams to support long-term success. The position is accountable for territory and agency performance, including prospecting, planning, engagement, training, compensation discussions, and optimizing agency distribution. The manager advises agencies on products, underwriting philosophy, appetite, and systems; develops agency strategies aligned with business goals; and supports a high-quality mix of new business and risk. The role works across underwriting, product management, claims, risk control, and sales colleagues to identify opportunities, address challenges, and share market insights. It also uses business development tools and marketing programs to improve agency performance, mentors peers, and contributes ideas to team initiatives and continuous improvement. Daily travel within the assigned territory, with occasional overnight travel, is required.

Requirements

Experience in territory management, agency distribution, or insurance sales leadership.
Bachelor’s degree or equivalent industry experience.
At least six years of progressively responsible insurance sales and management experience.
Advanced knowledge of company services and products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends.
Proven record of revenue growth and sales success.
Demonstrated success developing partnerships, making decisions, and solving problems.
Advanced business knowledge, including production management, claims, loss prevention, underwriting, administration, sales operations, and agency business operations.
Effective written and oral communication, presentation, persuasion, timing, tact, and negotiation skills.
Strong customer focus, interpersonal relationship skills, and problem-solving ability.
Advanced analytical thinking, business analytics, and business development skills.
Strong time-management and team-orientation skills.
Well-versed understanding of marketing principles.
State license if required.
Willingness and ability to travel daily within the assigned territory, with occasional overnight travel.
Appropriate driving record to operate a company vehicle.

Responsibilities

Manage an assigned territory and achieve profitable growth and financial and operational targets.
Lead agency management, including prospecting, business planning, engagement, training, compensation discussions, and distribution optimization.
Build relationships with agency owners, leaders, and frontline staff through consistent in-person engagement.
Train agency partners on products, underwriting philosophy, appetite, and systems.
Develop and execute agency strategies aligned with Personal Lines or Business Lines goals.
Drive quality new business flow and maintain an appropriate mix of business and risk across agencies and the territory.
Communicate appetite and target markets, identify profitability concerns, and take proactive steps to support agency success and sustained profitability.
Collaborate with underwriting, product management, claims, and risk control teams to identify opportunities, solve challenges, and share competitive and industry insights.
Coordinate with Personal Lines or Business Lines colleagues on shared agency assignments and market strategy.
Use internal and external tools, marketing programs, and business development resources to support agency growth and performance.
Mentor peers, contribute to agency initiatives, and suggest improvements to team performance.