Personal Lines Senior Territory Manager

Liberty Mutual•Baltimore, MD

18h

About The Position

Liberty Mutual is seeking a Senior Territory Manager to lead profitable premium growth and strengthen its market presence within an assigned territory. The role manages territory and agency performance, develops relationships with independent agents, guides strategic business planning, and collaborates with underwriting and other internal teams to support long-term success. The manager serves as a trusted advisor to agency owners, leaders, and frontline staff, providing in-person engagement and training on products, underwriting philosophy, appetite, and systems. The role develops agency strategies aligned with business goals, supports quality new business and appropriate risk mix, identifies profitability concerns, and uses internal and external resources to improve agency performance. It also contributes mentorship, agency initiatives, and ideas for team improvement. Daily travel within the territory and occasional overnight travel are required.

Requirements

Bachelor's degree or equivalent industry experience.
At least six years of progressively responsible insurance sales and management experience.
Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends.
Demonstrated revenue growth and sales success in a prior role.
Demonstrated ability to develop and build partnerships, make decisions, and solve problems.
Advanced knowledge of production management, claims, loss prevention, underwriting, administration, sales operations, and agency business operations.
Highly effective written and oral communication, presentation, persuasion, timing, tact, and negotiation skills.
Strong customer focus, interpersonal relationship skills, and problem-solving ability.
Advanced analytical thinking, business analytics, and business development skills.
Strong time-management and team-orientation skills.
Well-versed understanding of marketing principles.
State license if required.
Ability to travel daily, with occasional overnight travel.
Appropriate driving record to operate a company vehicle.

Responsibilities

Manage a designated territory and be accountable for profitable growth and financial and operational targets.
Lead agency prospecting, business planning, engagement, training, compensation discussions, and optimization of agency distribution.
Build relationships with agency owners, leaders, and frontline staff through consistent in-person engagement.
Train agency partners on products, underwriting philosophy, appetite, and systems to support retention, new business, and stronger partnerships.
Develop and execute agency strategies aligned with Personal Lines or Business Lines goals, including carrier consolidation, agency plant expansion, service center adoption, and new program launches.
Drive high-quality new business flow and maintain an appropriate mix of business and risk across agencies and the territory.
Guide agencies on appetite and target markets, identify profitability concerns, and take proactive steps to support agency success and sustained profitability.
Partner with underwriting, product management, claims, and risk control teams to identify opportunities, solve challenges, and share competitive and industry insights.
Collaborate with Personal Lines or Business Lines colleagues on shared agency assignments and market strategy.
Use internal and external tools, marketing programs, and business development resources to support agency performance and growth.
Mentor peers, contribute to agency initiatives, and suggest improvements to team performance.