Personal Brand Manager
About The Position
The Personal Brand Manager will build and manage Erik Huberman’s public profile and personal brand across social media, podcasts, speaking, press, and other platforms. The role owns Erik’s brand as an active project, working directly with him and collaborating with Hawke Media’s creative, PR, and paid media teams. Existing platforms include HawkeTalk, The Hawke Method, Next Hot Founder: LA Edition, media bylines, speaking engagements, and accounts on X, LinkedIn, Instagram, TikTok, Facebook, and Reddit. The position includes managing social channels, producing short-form video from footage of events and appearances, booking podcast appearances and speaking opportunities, supporting press and bylines, and helping run and promote Erik’s existing projects. The manager will write and edit in Erik’s voice, monitor performance, maintain brand materials, research opportunities, coordinate with Erik’s network, and oversee AI tools used for drafts, research, and scheduling. Approximately 10–15% of the role involves assistant tasks such as event logistics, follow-ups, and occasional errands. The manager will set goals with Erik during the first 30 days and provide monthly updates. Performance will be assessed through follower growth, podcast and speaking bookings, and press. This is a full-time, in-office role at Hawke Media’s Santa Monica headquarters, five days per week, with occasional event travel. The position reports directly to Erik.
Requirements
- At least 2 years of experience in social media, content, PR, or talent.
- Ability to edit short-form video and shoot video when needed.
- Strong writing skills, including the ability to write in another person’s voice.
- Good judgment and ability to handle high-priority, confidential information.
- Legally authorized to work in the United States at the time of hire; employment visa sponsorship is not available.
Nice To Haves
- Experience booking podcasts, press, or speaking engagements.
- Podcast or video production experience.
- Book marketing experience.
- Contacts in media or podcasts.
Responsibilities
- Manage Erik’s social media accounts on X, LinkedIn, Instagram, TikTok, Facebook, and Reddit.
- Turn footage from events, trips, and speaking engagements into short-form videos; shoot video when needed.
- Book and prepare podcast appearances and pursue speaking opportunities in collaboration with Hawke Media’s marketing team.
- Support press, bylines, and longer-form projects.
- Help run and grow HawkeTalk, including booking guests, preparing episodes, clipping content, and promotion.
- Repurpose Next Hot Founder: LA Edition content for Erik’s channels.
- Continue promoting The Hawke Method and support any future book.
- Write and edit posts in Erik’s voice and track their performance.
- Keep Erik’s biography, headshots, and press materials current.
- Research podcasts and events and serve as a key point of contact with Erik’s network.
- Direct AI tools used for first drafts, research, and scheduling, and verify their output.
- Handle some assistant duties, including event logistics, follow-ups, and occasional errands.
- Set goals with Erik during the first 30 days and send short monthly performance updates.
Benefits
- Medical, dental, and vision coverage.
- HSA or FSA.
- Employee Assistance Program (EAP).
- Competitive base salary.
- 401(k) with company match.
- Life and disability insurance.
- Unlimited PTO.
- Paid holidays.
- Paid parental leave.
- Ongoing training and learning opportunities.
- Career path progression.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
