Performance Media Director, Investment

Adelphi Group•New York, NY

1d•$150,000 - $180,000•Hybrid

About The Position

Critical Mass is hiring a Performance Media Director, Investment to drive the strategic use of media to improve client business performance. The role leads a team of media professionals, oversees media strategies, and applies paid search expertise to deliver results. The Director serves as an internal search media expert and works with planning teams, clients, publishers, and other disciplines to build effective strategies, identify opportunities, and achieve client objectives. The position oversees long-term client plans, including annual and quarterly planning, QBRs, and end-of-campaign reports. It builds and maintains client partnerships through regular assessments, check-ins, and meetings, and acts as an escalation point for internal and external teams. The Director also leads search innovation, tests new channels and products, negotiates partnership opportunities, and shares industry insights and results across the organization and with clients. Omnicom policy requires employees to work in the office at least three days per week, to the extent permitted by local law, unless additional in-office days are directed by the agency or manager.

Requirements

At least 8 years of experience in a complex, technical product environment, including at least 5 years of management experience.
Bachelor's degree in a related field.
In-depth understanding of search media campaign management and optimization practices in the financial category.
Experience leading large agency accounts in an integrated manner, including collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, and performance against KPIs.
Ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance.
Excellent relationship-building skills with internal and external stakeholders.
Strong communication skills, including the ability to present and articulate persuasive, cohesive presentations and points of view.
Ability to serve as a trusted advisor to senior clients and a vital part of their teams.
High levels of integrity, autonomy, and self-motivation.
Demonstrated ability to manage client relationships, handle difficult client situations, and achieve optimal results for both the client and the company.

Responsibilities

Serve as an internal search media expert and provide consultation to the team.
Develop and share search points of view and case studies across the business.
Coordinate cross-discipline communication planning and synergies with Paid Social, Programmatic, Display, Content Syndication, and other areas.
Work with planning teams and clients to understand their needs and how search media can provide a competitive advantage.
Oversee and guide long-term strategic plans aligned with client business goals, including annual and quarterly planning, QBRs, and end-of-campaign reports.
Contribute to and oversee monthly and quarterly in-person meetings to strengthen client partnerships and build enthusiasm for paid search opportunities.
Identify client objectives, challenges, and needs through regular assessments, check-ins, and engagement with senior-level stakeholders.
Monitor and share relevant industry trends and paid search opportunities.
Manage, lead, and develop a search team with varied roles and responsibilities.
Allocate resources to address clients' current needs while investing in future growth.
Facilitate communication and processes among internal and external stakeholders to achieve client objectives.
Act as the primary escalation point for internal and external teams, troubleshooting questions, concerns, and challenges.
Participate in weekly team meetings and provide leadership perspectives, client priorities, and industry updates.
Analyze data to extract insights and actions, and connect the findings to client business goals.
Lead search innovation and vision, including new products and enhancements.
Identify and test new channels and products, then highlight results and share them internally and with clients.
Negotiate partnership opportunities on clients' behalf to maximize value from their investments.
Partner with publishers to influence roadmaps and future product rollouts in line with client business goals.