Performance Marketing – Travel and Spend Offers cross-sell Senior Vice President

Citi • Charlotte, NC

7d • $163,600 - $245,400

About The Position

The Senior Vice President will lead post-login digital cross-sell strategy for existing U.S. Consumer Cards customers across travel, spend, and loyalty offers. The role is part of the Marketing & Franchise Development team and focuses on enabling next-generation customer experiences in Citi’s mobile app and online banking. It owns a digital sales P&L function across multiple products and offers and reports to the Head of Digital Sales and Marketing Capabilities.

The role develops the performance marketing roadmap and strategy, owns digital sales and funnel-conversion KPIs, and leads offer placement, merchandising, and personalization across logged-in mobile and web experiences. It partners with Product, Marketing, Analytics, and Digital teams to improve core KPIs, innovate digital experiences, support product launches and enhancements, and increase customer engagement and loyalty. The position also leads test-and-learn initiatives and is responsible for appropriately assessing and managing risk, ensuring compliance, and escalating and reporting control issues.

Requirements

• 10+ years of experience in financial services or fintech leading performance marketing or a digital sales P&L, with experience managing high-performing teams and delivering measurable results.
• Deep knowledge of the digital sales funnel and mobile merchandising strategy across the end-to-end customer journey.
• Experience translating complex marketing objectives into real-time Next-Best-Action strategies using Pega CDH to increase targeted or event-based campaign conversion rates.
• Understanding of Adobe Analytics and Adobe Target, and interest in emerging technologies and their impact on consumer experiences.
• Demonstrated ability to develop a vision, manage execution, and deliver strong results in marketing, digital, or analytics.
• Sound business judgment, analytical skills, a consumer-centric mindset, and strong communication skills.
• Track record of motivating teams to deliver differentiated solutions to complex business problems.
• Strong storytelling, written, and verbal communication skills, including the ability to articulate strategy and actions to decision-makers and stakeholders.
• Bachelor’s degree in business or a finance-related field.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Define the end-to-end performance marketing roadmap and strategy to drive digital sales growth among existing customers.
• Lead and own scorecard KPIs, including digital sales, funnel conversion metrics, and shoppers across online and mobile banking.
• Lead offer placement and merchandising strategy in the mobile app and online banking using performance insights, test-and-learn initiatives, and feature recommendations.
• Accelerate personalization at scale for existing customers’ logged-in mobile and web experiences.
• Partner with Product, Marketing, Analytics, and Digital teams to drive core KPIs and digital experience innovation, and serve as a Digital Marketing subject-matter expert for new product launches and enhancements.
• Use research, analytics, and data-driven insights to develop marketing roadmaps, improve user experience, and increase client engagement.
• Create experiences that encourage repeat and loyal use of Citi products and solutions.
• Identify innovations and lead test-and-learn experiments to increase customer value.
• Assess risk in business decisions, safeguard the firm, clients, and assets, comply with applicable laws and policies, apply sound ethical judgment, and escalate, manage, and report control issues transparently.

Benefits

• Medical, dental, and vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Paid time off, including vacation, sick leave, and paid holidays
• Eligible employees may receive discretionary and formulaic incentive and retention awards

What This Job Offers

• Job Type: Full-time
• Career Level: Senior