Performance Marketing – Cards and Lending Offers Cross-Sell Senior Vice President
About The Position
The U.S. Consumer Cards (USCC) organization provides cards, payments, and lending products to individual consumers and small businesses. The Marketing & Franchise Development team focuses on Existing Customer Digital Sales and next-generation experiences for customers using Citi’s Mobile App or Online Banking. The role leads the post-login cross-sell strategy for existing customers across Cards, Lending, Travel, and Spend offers. It owns a Digital Sales P&L across multiple products and offers and reports to the Head of Digital Sales and Marketing Capabilities. The position is responsible for performance marketing strategy, digital sales growth, offer merchandising, personalization, and the development of logged-in digital experiences.
Requirements
- 10+ years of experience in financial services or fintech leading Performance Marketing or a Digital Sales P&L.
- Experience managing high-performing teams with demonstrable and measurable results.
- Deep knowledge of the digital sales funnel and mobile merchandising strategy for end-to-end horizontal customer journeys.
- Experience translating complex marketing objectives into real-time Next-Best-Action (NBA) strategies using Pega CDH to increase targeted or event-based campaign conversion rates.
- Understanding of Adobe Analytics and Adobe Target, and interest in emerging technologies and their effects on consumer experiences.
- Ability to develop a vision, drive and manage execution, and deliver top-tier results as a marketing, digital, and analytics professional.
- Sound business judgment, analytical acumen, a consumer-centric mindset, and strong communication skills.
- Ability to motivate teams to deliver distinctive solutions to complex business problems.
- Strong storytelling, written, and verbal communication skills, including the ability to articulate strategy and actions to decision makers and stakeholders across the organization.
- Bachelor’s degree in business or a finance-related field.
Nice To Haves
- Master’s degree preferred.
Responsibilities
- Define the end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers.
- Lead and own scorecard KPIs, including digital sales, funnel conversion metrics, and shoppers across Online and Mobile Banking, to drive existing-customer cross-sell and define success.
- Lead and own offer placement and merchandising strategy on the Mobile App and Online Banking, using data-driven performance marketing insights, test-and-learn initiatives, and new feature recommendations.
- Accelerate personalization at scale for existing-customer logged-in experiences across mobile and web.
- Partner with Product, Marketing, Analytics, and Digital teams to drive core KPIs and digital experience innovation, and serve as a Digital Marketing subject-matter expert for new product launches and enhancements.
- Use research, analytics, and data-driven insights to develop marketing roadmaps, improve user experience, and increase client engagement.
- Create experiences that drive repeat and loyal buyers of Citi products and solutions.
- Identify innovations and lead test-and-learn experiments to increase customer value.
- Assess risk in business decisions, safeguard the firm's reputation and its clients and assets, comply with applicable laws, rules, regulations, and policies, exercise sound ethical judgment, and transparently escalate, manage, and report control issues.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
- Life insurance
- Accident insurance
- Disability insurance
- Wellness programs
- Paid time off, including vacation and sick leave
- Paid holidays
- Discretionary and formulaic incentive and retention awards may be available to eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
