Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)

WorkStaff360

About The Position

The Performance Marketing Specialist plans, launches, manages, and optimizes paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms. The role covers B2B lead generation as well as B2C and e-commerce campaigns, with a focus on qualified leads, appointments, sales opportunities, sales, ROAS, CAC, and profitability. It also includes marketplace advertising on Amazon, eBay, and other relevant platforms. The specialist handles campaign planning, keyword and audience research, competitor analysis, budgets, bidding, testing, retargeting, and scaling. The role involves implementing and troubleshooting analytics, conversion tracking, pixels, CRM integrations, and attribution; analyzing customer journeys, funnels, landing pages, and performance; and building dashboards and regular reports. The specialist also uses AI tools for campaign analysis and optimization and collaborates with content, design, SEO, and development teams. Schedule: 40 hours per week, Monday to Friday, 9 AM–5 PM Eastern Standard Time. Hourly offer: $10 CAD for weeks 1–4, $11 CAD for weeks 5–12, and $12 CAD from week 13 onward.

Requirements

3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field.
Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads.
Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns.
Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization.
Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics.
Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies.
Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters.
Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel.
Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools.
Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies.
Excellent written and verbal English communication skills.
Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines.

Responsibilities

Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
Manage marketplace advertising, including Amazon Ads and eBay Promoted Listings.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
Build performance dashboards using Looker Studio and prepare weekly and monthly performance reports.
Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
Coordinate with content, design, SEO, and development teams to improve campaign performance.
Conduct regular campaign audits and recommend data-driven optimization and growth strategies.