Performance Marketing Manager

Cardinal Health

7d•$105,100 - $135,090•Onsite

About The Position

This data-driven role sits at the intersection of analytical insights and creative strategy, with the goal of interpreting a deep knowledge of market dynamics, industry players and consumer behaviors to identify and execute on opportunities to drive business growth through paid media outlets. With a focus on generating high-quality leads, maximizing return on advertising spend (ROAS), and accelerating conversion and retention for all B2B and DTC promotional outlets, this role has a critical responsibility in overall commercial strategy heavily weighted in diabetes technologies and other medical supply categories.

Requirements

BA or BS, Advance Degree, preferred
8-12 years-experience in related field in healthcare marketing, consumer marketing preferred.
2-3 years recent experience in paid media strategy and execution, including working knowledge of leading engagement platforms, social outlets and content strategies preferred.
Understanding of KPIs, metric and analytical models driving spend allocation decisions and ROAS.
Working knowledge of diabetes tech industry and/or trends at the intersection of cardiometabolic health and consumerism.
Proven track record of executing successful digital marketing strategies that have driven brand visibility, lead generation, and revenue growth.
Ability to think big and dive deep to tie creative growth opportunities to analytical performance models to determine ROI and opportunity to pivot.
Inversely, derive targeted creative growth opportunities from market insights and analytical models.
Exceptional communication and analytical abilities to work effectively with cross-functional teams.

Responsibilities

Provide insights to collaboratively determine strategy for promotional activity spend, including paid media and other external digital outlet opportunities aligned to business growth targets and priorities
Engage with commercial leadership, including sales and business development functions to align media strategy with opportunities for efficient growth supporting favorable brand equity
Where relevant, manage external agency relationships, holding them accountable to performance KPIs
Exercise dynamic budgeting, strategically reallocating spend across the funnel to maximize incremental ROI and customer lifetime value.
Monitor and analyze performance, providing regular reports and insights to key stakeholders – use data-driven insights to iterate strategies and improve ROI.
Partner with legal and compliance to ensure all ad copy meet industry-specific regulations and internal guidelines.
Lead small team of employees in marketing and program implementation