Performance Marketing Manager

Comcast•Laurel, MD

1d•$81,805 - $122,708

About The Position

Solar Energy World—now a wholly owned subsidiary of Comcast Corporation—is one of the region’s top‐rated, award‐winning residential solar installation companies, proudly serving Maryland, Virginia, Delaware, Pennsylvania, New Jersey, Florida, and Washington D.C. since 2009. As part of Comcast’s rapidly expanding Energy Services business unit, Solar Energy World is backed by the full strength, resources, and long-term commitment of one of the most recognized companies in the world. Comcast has a proven track record of acquiring and scaling high‐performing businesses, and Solar Energy World is a key part of that vision. Together, we’re expanding our reach while staying true to our core values of in‐house quality, integrity, and lasting value for every homeowner we serve—because tomorrow matters. We are hiring a Performance Marketing Manager to lead digital marketing strategies, focusing on paid social acquisition and paid search programs to drive engagement and conversion. Responsible for synthesizing data analysis with content strategy, fostering organic and paid search performance. The role also mentors junior staff and manages key vendor relationships.

Requirements

Business Objectives
Digital Marketing Strategies
Marketing Data
Marketing Effectiveness
Marketing Strategies
5-7 Years Relevant Work Experience
Bachelor's Degree

Responsibilities

Crafting and managing a multi-million dollar paid search budget to achieve acquisition and revenue goals.
Serve as the primary owner of performance marketing agency relationship, holding them accountable to cost, revenue, and efficiency metrics across tactics and campaigns
Cultivating daily interactions with vendors to align paid campaign strategies with business objectives.
Designing and overseeing test plans for search ad copy and landing pages to enhance conversion rates.
Analyzing search marketing data to develop insights and determine effective optimization strategies.
Conducting regular search engine optimization audits to uncover opportunities and improve organic rankings.
Collaborating with Agile and UX teams as the SEO authority to ensure new content meets optimization standards.
Mentoring Digital Marketing Specialists, fostering expertise and guiding performance in line with departmental goals.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Other duties and responsibilities as assigned.