Performance Marketing Manager

Jenson USA • Riverside, CA

1d • $85,000 - $110,000 • Hybrid

About The Position

At Jenson USA, we are passionate about bikes, the outdoors, and the people who love both. Based in Riverside, we are a leading retailer of all things cycling — from mountain and road to e-bikes — plus a growing selection of camp and hike gear. Our corporate office and warehouse is one of a kind in the region, and many of our team members are riders and adventurers themselves. While outdoor enthusiasm isn’t a job requirement, don’t be surprised if you end up joining a trail ride or swapping campfire stories with your coworkers. We offer a flexible, welcoming environment filled with down-to-earth people who care about what they do. In this role, you will help manage, optimize, and improve Jenson USA’s digital performance marketing programs, with primary focus on Google Ads, Google Shopping, Performance Max, and Microsoft/Bing Ads. You will work closely with internal teams and agency partners to improve traffic quality, ROAS, CAC, customer acquisition, and profitable revenue. In addition to paid media, you will support CRM and retention efforts across email, SMS, customer segmentation, LTV analysis, and lifecycle marketing. This is a hands-on role for someone who is analytical, commercially minded, and comfortable balancing revenue growth with margin, customer quality, and long-term value.

Requirements

• 3–5 years of experience in performance marketing, ecommerce marketing, paid media, growth marketing, or digital acquisition.
• Hands-on experience with Google Ads, including search, shopping, Performance Max, or feed-driven campaign strategies.
• Experience with Microsoft Ads/Bing or willingness to manage it as a meaningful secondary channel.
• Strong understanding of ecommerce performance metrics, including ROAS, CAC, AOV, conversion rate, LTV, margin, and retention.
• Experience working with agencies, vendors, internal creative teams, merchandising teams, or analytics partners.
• Ability to analyze performance data and turn it into clear, practical recommendations.
• Comfortable balancing revenue growth with profitability and customer quality.
• Strong attention to detail in campaign setup, reporting, budget pacing, and promotional execution.
• Strong communication skills and ability to work cross-functionally in a fast-moving ecommerce environment.
• Adaptability - Demonstrates flexibility with change.
• Organization – Effectively manages time and the workspace. Balances conflicting priorities to manage workflow, ensure completion of essential projects and meets critical deadlines.
• Proactive Anticipation of Needs – Addresses problems and acts to prevent them. Utilizes analytical skills and broad understanding of the business to effectively interpret needs.
• Communication – Listens to understand the needs; speaks with confidence using clear and concise language, produces well thought-out professional correspondence that is free from grammatical and spelling errors.
• Service Oriented – Interacts professionally with leaders, clients, vendors and team members. Promptly responds to requests with accuracy and a courteous demeanor.
• Team Player – Works as a competent member of the team, willing to provide back-up support for others.
• Computer/Technical Ability – Is proficient in using standard office equipment. Demonstrates advanced proficiency by adapting to new technology and easily acquiring new technical skills.
• Judgement – Exhibits sound judgement and the ability to make reasonable decisions in the absence of direction. Swiftly refers problems/issues to the appropriate person when necessary.
• Initiative – Works effectively while asking for direction when needed

Nice To Haves

• Experience in ecommerce retail, specialty retail, outdoor, cycling, sporting goods, or another product-heavy category preferred.
• Experience with email, SMS, CRM, lifecycle marketing, or retention programs preferred.
• Familiarity with Google Merchant Center, shopping feeds, Feedonomics, GA4, Looker Studio, or similar tools preferred.
• Experience with affiliate marketing, paid social, display, retargeting, or influencer-driven performance campaigns preferred.
• Understanding of attribution, incrementality, customer cohorts, and full-funnel performance measurement preferred.
• Interest in emerging search and advertising formats, including AI search and LLM advertising.

Responsibilities

• Manage and optimize paid search, shopping, Performance Max, and Microsoft/Bing campaigns in partnership with internal teams and agency partners.
• Monitor daily, weekly, and monthly performance across revenue, spend, ROAS, CAC, conversion rate, AOV, margin, and customer quality.
• Improve Google Shopping and product-level performance through campaign structure, budget allocation, feed strategy, product segmentation, and testing.
• Partner with agencies and vendors to ensure campaigns are actively managed, clearly reported, and aligned with Jenson USA’s business goals.
• Support paid social, affiliate, display, retargeting, and emerging performance channels as needed.
• Evaluate future opportunities in AI search, LLM advertising, and other emerging digital ad formats.
• Support email and SMS marketing performance through segmentation, testing, reporting, and lifecycle campaign analysis.
• Analyze customer retention, repeat purchase behavior, LTV, reactivation, and customer cohort performance.
• Partner with merchandising to align campaigns with inventory, promotions, product launches, closeouts, and seasonal priorities.
• Partner with creative and ecommerce teams to improve ad creative, landing page alignment, promotional messaging, and conversion performance.
• Build, maintain, and interpret performance reports using platform data, GA4, ecommerce reporting, and other analytics tools.
• Provide clear recommendations that improve profitable growth, not just top-line revenue.

Benefits

• Medical Insurance: 100% paid employee only HMO coverage, no cost to you. If you have other qualifying coverage, you may receive a $150 monthly stipend. If you are out of network, additional costs may apply.
• Time Off: 15 days (3 weeks) of Paid Time Off, 7 Paid Holidays and an extra day off to ride (Bike Day) awarded each year on your work anniversary.
• Employee Purchase Program: Access to purchase our full inventory at cost + 3.5%.
• Retirement Plan: 401(k) Plan with 4% matching.
• Flexible Spending Accounts
• Additional Insurance: Dental, vision, and supplemental insurance options
• Professional Growth & Development Opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed