Performance Marketing Manager

Jordan Digital Marketing•Austin, TX

6d•$75,000 - $90,000•Remote

About The Position

Jordan Digital Marketing is a fully-remote digital marketing agency focusing on paid acquisition and organic growth (SEO and content). We work with a variety of different-sized companies across different industries like tech, B2B, fintech, ecommerce, and local businesses. Our goal is to work with our clients as an extension of their marketing team to help achieve their goals and grow their business. We’re seeking a Performance Marketing Manager to join our paid acquisition team.

Requirements

Strong paid social experience (Meta, TikTok, X, LinkedIn)
Conversion campaign experience (lead generation and website strategy)
Understanding how algorithms work, what impacts them, etc.
Google/Search experience
Experience testing App campaigns, PMax, Demand Gen, AI Max
App experience (ASA, Google App, Meta App, TikTok App campaigns)
Familiarity with AppsFlyer/Platform integration (particularly for conversion data)
Experience working with & troubleshooting in Appsflyer
Managing large budgets & optimizing to reach goals
Strong creative skills (Pinpointing trends, coming up with new ideas to test based on data)
Familiarity with what types of creatives & styles work best for different platforms and stages of the funnel
Experience with sensitive vertices (special ad categories) and limitations
Ability to pull concrete reports, analyses, forecasts/projections, and pull actionable insights & trends
4+ years of experience in paid search and paid social campaign management
2+ years of experience in a client-facing digital marketing role
Proven experience with developing new advertising strategies and ideas for clients
Strong written and verbal communication skills
Bachelor's degree or other relevant professional certifications are a plus, but if you have the experience, a piece of paper doesn’t really matter
While the role is remote, we are only hiring within the US

Nice To Haves

A mix of in-house and agency experience
B2B marketing experience
An analytical mindset
A desire for continuous learning
An entrepreneurial mindset with a curiosity about the industry
Experience running multiple paid channels and figuring out new ones
Experience working within teams and with other marketing teams
Experience working with other marketing channels such as SEO, CRO, organic social, email, etc. (a plus but not required)
Remote experience (a plus but not required)

Responsibilities

Leading weekly client meetings and owning the client relationships
Executing paid search and paid social strategy for our clients
Conducting strategic planning and optimization efforts
Collaborating with clients and making recommendations to achieve goals
Developing and implementing testing strategies to increase advertising efficiency
Utilizing in-house and 3rd party tools to drive results
Reporting on KPIs and communicating clearly with clients