Performance Marketing Manager

Ingenio • San Francisco, CA

1d • Hybrid

About The Position

Ingenio is a global media and technology company dedicated to making spiritual wellness a cornerstone of modern self-care. We develop products that offer guidance on life's various aspects, connecting people with expert advisors and content to foster spiritual wellness through ancient practices. Our portfolio includes over 20 marketplace and media brands in the spiritual and emotional wellness sector, such as Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang. The Performance Marketing Manager (Growth & Creative) for Keen will operate at the nexus of media buying, marketing technology, and creative strategy. This role involves managing the daily execution of Paid Social and Search campaigns, serving as a liaison between data analysis and creative asset development. The ideal candidate will combine a technical aptitude with a strong understanding of effective creative for platforms like Meta and TikTok, aiming to scale Keen's market presence and reach more users seeking guidance. This position requires a minimum of three days per week in the San Francisco office (Tuesday-Thursday).

Requirements

• 3-5 years of hands-on experience in performance marketing, specifically managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment.
• Proven track record of designing, briefing, and analyzing performance creative, with an understanding of what makes video or static ads convert and how to iterate on winning concepts based on data.
• Strong technical comfort with marketing infrastructure, including web pixels, Google Tag Manager, Conversion APIs (CAPI), and Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust.
• High comfort level manipulating metrics in Excel or Google Sheets to identify performance trends and creative optimization opportunities.
• Actively utilize AI tools to streamline campaign workflows, brainstorm ad hooks, generate asset variations, or speed up performance data analysis.
• Valid work authorization.
• This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.

Responsibilities

• Manage the day-to-day setup, monitoring, and optimization of campaigns across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
• Act as a performance creative manager, developing data-driven creative briefs, ideating hooks and formats for Paid Social, and analyzing creative fatigue.
• Extend creative vision to the post-click experience, partnering with designers and copywriters to optimize and build high-converting landing pages that align with ad creative and maximize conversion rates.
• Ensure the technical hygiene of marketing accounts, partnering with product and data teams to manage pixel implementations, custom conversion setups, and data feeds.
• Serve as a growth marketing liaison to Data Engineering and Analytics teams, collaborating to build robust data feeds, refine attribution modeling, and translate data into actionable insights for media spend optimization.
• Foster a culture of testing and learning by executing continuous experiments across creative assets, ad copy, landing pages, and audience segmentation to systematically improve CAC and post-click conversion performance.
• Build and maintain performance dashboards, analyzing daily/weekly creative performance, landing page conversion rates, and overall channel health to identify growth opportunities.

Benefits

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed