Performance Marketing Manager

Armis Security•Boston, MA

1d•Hybrid

About The Position

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7. Armis is a privately held company headquartered in California. This is a hybrid role based in Boston (2-3 days in office). The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs. You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.

Requirements

8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.

Responsibilities

Always-On Paid Media Execution: Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms. Develop and maintain competitive conquest campaigns.
Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.
Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.
Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.
Emerging Channel Development: Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).
Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.
Channel Optimization & Testing: Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages.
Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume.
Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.
Operational Delivery: Budget & Agency Management: Media Budgeting: Manage monthly media spend, ensuring pacing aligns with quarterly goals and campaign-level allocations.
Agency Leadership: Directly manage agency partners for paid media activation. Set expectations, manage deliverables, and ensure quality execution.
Vendor Relations: Negotiate rates and contracts with media vendors and maintain scorecards tracking lead quality and cost efficiency.
Cross-Functional Partnership: Strategy: Translate strategic campaign briefs into actionable paid media plans, covering messaging, audience targeting, and creative direction.
Operations: Coordinate lead flow, budget pacing, and technical tracking with the Marketing Operations team to ensure a smooth transition from ad click to CRM.
Sales/BDR: Coordinate lead handoffs to ensure paid traffic converts through the scoring infrastructure with proper context for follow-up.
Analytics: Partner with Revenue Operations on attribution methodology, performance reporting infrastructure, and funnel analysis.