Performance Marketing Manager

Construct Digital

1d•Hybrid

About The Position

Construct Digital is a growth-focused digital consultancy working with ambitious organisations across Southeast Asia. We help clients turn data, creativity, and technology into outcomes that actually matter. We're builders by nature — strategists, creatives, technologists, tinkerers — and we expect people to take responsibility for the quality and impact of their work. We help people go beyond one skill to become multidimensional, AI-enabled marketers. You'll master the big picture of marketing, deepen a chosen speciality with practical AI tools, and grow through real client work, structured learning pathways, and clear career progression. We back this with competitive rewards, flexible working, and a culture of respect and trust. Our Marketing team is at the heart of every campaign we run — from inception through to delivering on promised KPIs. As a Performance Marketing Manager, you will own the strategy and outcomes across paid media campaigns, working across channels to drive measurable results for our clients.

Requirements

Minimum 5 years of hands-on experience in performance marketing — Google Ads, Meta Ads, and LinkedIn Ads at a minimum
Demonstrated track record of improving paid channel KPIs: ROAS, CPA, CPL, or conversion rate
Experience managing media budgets and owning efficiency targets directly
Strong analytical skills — comfortable building and interpreting performance reports in Excel and GA4 or equivalent
Proficient in structuring and presenting performance insights to clients
Strong written and verbal communication skills, with the ability to distil complex data into clear recommendations

Nice To Haves

Experience in Traditional Media, SEO, or Marketing Automation
Familiarity with programmatic platforms or China digital media ecosystems
Experience with testing and experimentation frameworks

Responsibilities

Own KPI delivery across assigned accounts — ROAS, CPA, CPL, conversion volume, and efficiency targets
Lead campaign strategy: define channel mix, budget allocation, audience targeting, and optimisation approach
Set up, manage, and continuously optimise campaigns across Google, Meta, LinkedIn, and other active channels
Drive A/B testing and experimentation across creatives, landing pages, audiences, and bid strategies
Identify performance gaps and lead corrective action — proactively, not reactively
Lead performance reviews and strategic conversations with clients on assigned accounts
Translate campaign data into clear commercial insights that clients can act on
Build and maintain strong client relationships through consistent, transparent communication
Collaborate with Account Managers to manage client expectations and escalate where needed
Build and maintain campaign dashboards and performance reports
Provide structured weekly and monthly performance updates with clear recommendations
Use web analytics (GA4 or equivalent) to connect media performance to business outcomes
Lead proposal development for new and existing clients, including: Campaign plan and strategy deck (PPT), Media plan and budget estimations (Excel), Keyword research and audience planning, Channel specifications and creative briefs for internal teams, Time, costing, and invoice estimates