Performance Marketing Manager

Alonso & Alonso Attorneys at Law, PLLC•San Antonio, TX

9d•Remote

About The Position

The Performance Marketing Manager will serve as the primary strategic lead for the Growth Department, overseeing internal Paid Media Supervisors and holding external vendors/digital agencies strictly accountable to performance benchmarks. This role involves auditing external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste, while aligning high-level growth strategies across major acquisition platforms like Facebook, Instagram, TikTok, and Google. The manager will have full authority over paid media budget allocation, spend approval, and scaling strategies, monitoring macro-level spending trends to maximize ROI and prevent overspending. A key aspect of the role is partnering with the Marketing Technologist to execute the strategic implementation of HubSpot as the core marketing automation engine and understanding data flows between HubSpot and Salesforce to maintain clean data hygiene. The position also involves setting macro Key Performance Indicators (KPIs) for marketing acquisition, partnering with Sales, Legal, and Business Intelligence (BI) teams, leading the presentation of the weekly Growth Department data deck, and translating complex metrics into actionable insights for senior leadership. Additionally, the role focuses on implementing automation, advanced tracking models, and analytics tools to eliminate attribution blind spots and scale paid media operations efficiently.

Requirements

Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
OS: Windows 11 or macOS.
Monitors: Two screens required.
Headset: USB wired or wireless.
Internet: Wired connection, at least 20 Mbps.

Nice To Haves

CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have.
Experience with Salesforce is highly preferred.
Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
Extensive experience managing and auditing external digital marketing agencies.
Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
Exceptional leadership, communication, and executive-level presentation skills.

Responsibilities

Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies strictly accountable to performance benchmarks.
Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
Produce and present strategic budget optimization recommendations to the Director and senior leadership.
Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
Lead the presentation of the weekly Growth Department data deck.
Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.