Performance Marketing Manager

DualEntry•,

1d•$160,000 - $200,000•Onsite

About The Position

DualEntry is building the OS for finance. Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk. In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies. We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community.

Requirements

3-5 years of experience managing digital marketing campaigns
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Responsibilities

Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
Set up or significantly improved conversion tracking and attribution
Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance