Performance Marketing Manager
About The Position
Performance Marketing Manager Location: Miami, FL (On-Site) About eMed eMed is a pioneering healthcare technology platform company revolutionizing at-home and virtual diagnostics with its innovative 24/7 “Test to Treat” solutions and AI-based technologies. Our primary mission is to provide large employers, state/federal governments, unions, and payers with unique healthcare solutions aimed at reducing obesity, improving employee health, and lowering company healthcare costs. Our integrated GLP-1 medication weight management program utilizes state-of-the-art at-home blood collection kits and connected clinical telehealth services to screen, onboard, and manage qualified candidates, ensuring medication adherence and effective management of side effects through continuous telehealth support. Job Summary We are seeking a dynamic and strategic Performance Marketing Manager to join our team at our Miami, FL headquarters. Reporting directly to the Marketing Director, the Performance Marketing Manager will be responsible for developing and executing comprehensive performance marketing strategies (with heavy focus on paid media / paid search) that enhance eMed's brand presence and drive lead generation. You will work closely with cross-functional departments to ensure the successful implementation of marketing initiatives. This role requires a proven track record in paid media execution, exceptional communication skills, and the ability to collaborate across departments to achieve company goals.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in paid media
- Proven track record of developing/executing successful media campaigns.
- Strong understanding of digital marketing, search, and analytics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically & translate business objectives into marketing plans.
- Experience managing budgets and tracking ROI for marketing initiatives.
- Knowledge of the healthcare industry, including trends, regulations, key stakeholders.
- Proficiency in marketing tools and analytics software.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Nice To Haves
- Experience in the wellness or weight loss industry is a plus.
Responsibilities
- Develop and implement media strategies that align with eMed’s goals and objectives.
- Identify market opportunities and define the roadmap for growth.
- Collaborate with the Marketing Director to align marketing efforts with overall business objectives and growth targets.
- Manage in-platform campaigns across search and social (LinkedIn, Reddit, X, Meta e.g.).
- Potential to support other performance marketing efforts including SEO, email marketing and content marketing.
- Optimize campaigns to maximize ROI.
- Design and execute customer acquisition strategies to attract and retain clients within paid media environments.
- Utilize data-driven approaches to optimize marketing funnels.
- Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies.
- Measure and report on the performance of media campaigns.
- Use insights to refine strategies and drive continuous improvement.
- Foster a collaborative and innovative team culture.
- Work closely with the sales and business development teams to support lead generation and conversion efforts.
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Use insights to inform strategies.
Benefits
- Competitive salary and benefits package.
- Career growth and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
