Performance Marketing Manager

AfterShip•Toronto, ON

5h•Hybrid

About The Position

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants. AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint. AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases. Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide. Your Mission: You’ll own and scale paid media at AfterShip, serving as the technical expert behind the engine that drives top-of-funnel pipeline growth across our ICP accounts. From bidding strategy and audience targeting to creative testing and conversion analysis, you’ll lead performance across channels including Google Search, LinkedIn, paid social, retargeting, and emerging acquisition channels. You’ll inherit an existing paid media foundation with the opportunity to take it to the next level, improving unit economics, expanding the channel mix through thoughtful experimentation, and building a consistent pipeline engine for sales to convert. This role comes with significant autonomy, growing budgets, and direct support from the VP of Marketing, giving you the opportunity to shape the future of paid acquisition at AfterShip. You’ll report directly to the VP of Marketing and work closely with Marketing Ops, Vertical Marketing, Content, and Brand to execute high-performing, integrated demand generation campaigns.

Requirements

Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end.
Strong hands-on experience with Google and LinkedIn Ads.
Comfortable operating campaigns directly within ad platforms, not just managing external agencies.
A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact.
A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works.
Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals.
Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed.
A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams.

Nice To Haves

Experience with paid social, retargeting, and app store advertising is a plus.

Responsibilities

Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing.
Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time.
Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness.
Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene.
Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities.