Performance Marketing Manager, Paid Social Multiple Verticals

NerdWallet

5d•$89,000 - $138,000•Remote

About The Position

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do. We're looking for a paid media strategist with deep paid social experience to drive lead generation across multiple financial services verticals — including insurance, lending, wealth, mortgage/home equity, banking, investing, and credit cards. This is a hands-on, strategic role: you'll build the paid social testing roadmap, launch and optimize campaigns in-platform, partner with data and analytics teams on measurement, and turn performance trends into clear recommendations for stakeholders. Success here requires strong measurement fundamentals, high-quality creative, clear funnel strategy, platform expertise, and constant iteration — not just launching ads.

Requirements

5+ years of paid social experience, ideally in performance marketing or lead generation
Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required
Proven track record scaling paid social budgets (six figures+ in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS
Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals
Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization
Strong analytical skills, comfortable with both platform and backend business data
Experience troubleshooting tracking, attribution, or reporting discrepancies
Experience writing creative briefs and giving feedback to creative teams or external partners
Strong project management skills across multiple concurrent verticals and workstreams
Clear, confident communicator who can translate data into recommendations for non-technical audiences

Nice To Haves

Experience advertising on LinkedIn, Reddit, Quora, or X
Experience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)
Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models
Experience optimizing toward backend events — funded loans, booked appointments, matched leads
Experience with CAPI/server-side tracking and conversion signal quality
Experience with UGC creative, creator partnerships, or video production workflows
Comfort working with legal, compliance, or brand review processes in regulated industries

Responsibilities

Own paid social strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs
Build campaign structures across Meta, TikTok, and other platforms as needed
Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign
Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization
Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences
Monitor performance and diagnose whether issues stem from creative fatigue, tracking gaps, funnel friction, audience limits, delivery, or data quality
Make budget and pacing calls based on performance trends and business priorities
Stay current on platform, algorithm, privacy, and ad product changes
Own recurring performance reporting — results, trends, learnings, risks, next steps
Translate platform performance into business impact for vertical leads and leadership
Communicate tracking issues, data discrepancies, and testing results clearly and proactively
Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events
Troubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing)
Help build measurement frameworks that optimize toward lead quality and business outcomes, not just volume
Lead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC concepts
Write creative briefs covering business goal, audience, value prop, and key claims
Review assets for clarity and platform fit; give feedback through concept, script, and production stages
Build creative testing roadmaps and turn results into next-round recommendations
Evaluate landing pages and funnels for message match, conversion flow, and drop-off
Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows
Ensure creative, landing pages, and tracking are aligned before launch
Manage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data quality
Track competitor creative, offers, and funnel approaches; feed insights back into strategy

Benefits

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
Hackathons and team events across all teams and departments
Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
401K with 4% company match
Be the first to test and benefit from our new financial products and tools
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
Disability and Life Insurance with employer-paid premiums