Performance Marketing Specialist (Paid Search)

Odd Bunch•Toronto, ON

2d•Remote

About The Position

Odd Bunch is seeking a Paid Search Specialist to manage their paid search initiatives end-to-end across three markets: Canada, the US, and Australia (Oddies). This role involves owning the paid search strategy, including Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Microsoft Advertising, and Reddit Ads. The specialist will also be responsible for B2B lead generation through paid search, channel expansion into new platforms and AI-driven search surfaces, measurement and attribution, ad copy and landing page optimization, and platform/tooling management. This is a hands-on role within a lean team, requiring strong analytical skills, communication, and ownership.

Requirements

2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
Experience running more than one market or region; US launch experience preferred.
Strong short-form copywriting skills.
Strong stakeholder communication skills.
Operator's reliability: owning commitments end-to-end and flagging risk early.

Nice To Haves

B2B or lead-generation paid search experience.

Responsibilities

Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Australia.
Manage Google Ads account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
Own paid search for B2B lead generation (corporate, workplace, wholesale accounts), measuring success on cost per qualified lead.
Build Microsoft Advertising and Reddit Ads into significant channels, evaluating emerging search surfaces like AI answer engines and shopping agents.
Reconcile platform-reported conversions against GA4 and Triple Whale, reporting cost per new customer.
Write and test ad copy within character limits and partner on paid landing page performance.
Own the paid search stack and leverage AI/automation.
Deliver data-backed leadership reports with insights and recommendations.