Performance Marketing Specialist (Paid Search)

Odd Bunch

1d • Remote

About The Position

Odd Bunch is looking for a paid search specialist to own their paid search channel end-to-end across three markets (Canada, US, and Australia via Oddies). This role involves managing Google Ads (Search, Shopping, Performance Max, Demand Gen, and YouTube), expanding into Microsoft Advertising and Reddit Ads, and exploring emerging search surfaces like AI answer engines. The specialist will also be responsible for B2B lead generation via paid search and will own the paid search stack, including AI/automation leverage. This is a hands-on role in a lean team, requiring strong analytical skills, copywriting abilities, and end-to-end ownership of commitments.

Requirements

• 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
• Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
• Experience running more than one market or region; US launch experience preferred.
• Strong short-form copywriting skills.
• Strong stakeholder communication skills.
• Operator's reliability: own commitments end-to-end and flag risk early.

Nice To Haves

• B2B or lead-generation paid search experience is a bonus.
• Judgment to know when a market needs its own structure.

Responsibilities

• Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Australia.
• Manage Google Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube, covering account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
• Own paid search for B2B lead generation (corporate, workplace, and wholesale accounts), measured on cost per qualified lead.
• Build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into genuine channels.
• Evaluate emerging search surfaces including AI answer engines and shopping agents.
• Reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer.
• Write and test ad copy against character limits.
• Partner with the web/CRO team on paid landing page performance.
• Own the paid search stack and drive AI/automation leverage.
• Deliver data-backed narratives with insights and recommendations for leadership reporting.

Benefits

• Free grocery plan
• Bi-annual performance bonus tied to company and individual targets
• Health plan available after 3 months
• RRSP and pension plan available at 12 months
• 20 days Paid Time Off (PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed