Performance Marketing Associate, Social

Hearst • New York, NY

4d • Hybrid

About The Position

Be Part of What's Next Turn data, creativity, and emerging technology into smarter media performance. As a Performance Marketing Associate, Social , you’ll help drive scalable campaign growth, maximize ROAS, and uncover new opportunities across today’s most influential paid media platforms. About Hearst Magazines (Why Us?) Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics. We reach hundreds of millions of people every month across websites, magazines, social media, and other platforms. Our portfolio combines iconic brands with innovative digital experiences, creating meaningful connections with audiences and delivering powerful opportunities for advertisers.

Requirements

• 1+ years of experience in paid media, performance marketing, digital advertising, or a related field.
• Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads, with an interest in emerging channels, formats, and platform features.
• Strong analytical skills and proficiency in Excel and/or Google Sheets; experience with Looker, Tableau, or similar reporting tools is preferred.
• Comfort working with campaign performance data, large datasets, and metrics such as ROAS, pacing, margins, and other performance KPIs.
• Strong organizational skills and attention to detail, with the ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment.
• Curiosity about AI-powered tools and the ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency.
• A growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels, supporting audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation.
• Optimize campaign performance by reviewing data daily, identifying trends, reducing inefficient spend, managing delivery, and refining bidding strategies to improve results against campaign KPIs.
• Drive scalable growth and stronger returns by continuously testing creative, audiences, bidding strategies, attribution approaches, and platform capabilities.
• Partner with platforms including Meta, Google, and TikTok to test new ad products, respond to platform updates, and implement capabilities that strengthen campaign execution.
• Leverage AI-powered tools to improve workflow efficiency, accelerate testing, and identify new opportunities for campaign optimization.
• Maintain daily and monthly forecasts, monitor performance against goals, and surface insights that support informed budget and optimization decisions.
• Translate campaign data into clear, actionable recommendations and share learnings across the Performance Media Group to support broader growth initiatives.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work model.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed